SEO Strategist - Senior Associate - JPMorgan Chase Bank, N.A.

The Organic Search Team is looking for a high-performing candidate who's already mastered the fundamentals of SEO and is ready to provide value at the enterprise level. In this role, you'll have an opportunity to leverage best-in-class tools and platforms and develop a wide range of cross-team partnerships as you manage organic search programs, track program performance and look to deliver positive business results.

As a SEO Strategist - Senior Associate on the JPMorgan Chase Organic Search Team, you will be responsible for expanding the LOB's organic footprint across all non-brand and brand phases of the customer journey. You will manage the publication of search optimized content, identify new content opportunities, and measure page performance. You will also be expected to identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape. Your role will involve producing quantitative reporting and qualitative explanations on weekly/monthly performance, managing external tools partners and platforms, and overseeing internal content competition. You will also be responsible for planning strategically for site migrations, developing all deliverables such as search behavior analysis and migration mapping.

Job responsibilities:

• Expand the LOB's organic footprint across all non-brand and brand phases of the customer journey
• Manage publication of search optimized content, identify new content opportunities, and measure page performance
• Identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape
• Produce quantitative reporting and qualitative explanations on weekly/monthly performance
• Help manage external tools partners and platforms
• Oversee internal content competition and prevent any potential keyword cannibalization
• Plan strategically for site migrations, developing all deliverables such as search behavior analysis and migration mapping

Required qualifications, capabilities and skills:

• Bachelor's degree and 4+ years of relevant Search Engine Optimization experience
• Ability to develop, execute and maintain Search Engine Optimization strategies and provide analysis
• Evaluate and improve current Search Engine Optimization processes
• Manage Search Engine Optimization project workflows across multiple teams
• Exhibit strong Search Engine Optimization expertise across technical and content skill sets
• Demonstrate a deep understanding of content management
• Experience with performance analysis, especially within Adobe Analytics
• Proficiency with Google Search Console and Bing Webmaster Tools
• Knowledge of search engine behavior, ranking factors and SERP trends
• Strong analytical and quantitative skills
• Excellent interpersonal skills, and eagerness to work as member of a team

Preferred qualifications, capabilities and skills:

• Agency experience preferred as well as banking, fintech or other financial services experience
• Experience with one or more Search Engine Optimization industry tools such as BrightEdge, SEMrush, or Screaming Frog
• Experience in web publication and familiarity with project management tools such as Adobe Workfront and JIRA
• Knowledge of JavaScript (JS), CSS, HTML, React or other JS frameworks

**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans