Service Line Marketing Manager - Graduate Medical Education - Orlando Health

Responsible for managing and executing successful implementation of service line marketing plans and promotions across a wide range of digital and traditional channels to increase engagement and drive revenue.

Essential Functions

 Serves as a marketing manager for the assigned service lines.
 Develops strategic integrated marketing plans that are aligned with the organization’s business goals. Effectively uses market
research to quantify initiatives and goals.
 Responsible for end-to-end marketing plan development and management for the assigned service lines, including collateral development, promotional planning and design, selecting target criteria, list management, campaign monitoring, analysis, and optimization.
 Directly meets and communicates with Service Line team members to identify, document, and report all aspects of their
respective service line to be used for marketing planning and execution.
 Manages the implementation of the marketing plans, digital and traditional which may include physician relations; print, broadcast, digital and out of home advertising; direct mail and business to business initiatives; media relations; video production; special events; website; social media and collateral development.
 Works with advertising/marketing agencies and artists to develop logos, collateral material and advertising campaigns to successfully package services and facilities within the corporate graphic guidelines.
 Contributes to campaign-related Customer Relationship Management (CRM) database initiatives such as implementing lifecycle strategies, marketing automation, identifying user scoring needs and leveraging dynamic messaging to optimize campaign responsiveness.
 Facilitates the promotion of new products and enhances existing products in core service lines including cardiovascular, orthopedics, oncology, trauma, neuroscience, obstetrics, gynecology, and pediatrics.
 Creates and crafts marketing content and materials to be utilized for various elements of marketing initiatives, with focus on maximizing conversion rates and Return on Investment (ROI) from campaigns through measurement.
 Analyzes and reports out performance of campaigns and marketing/database trends/metrics.
 Evaluates plans and programs to determine if the goals/objectives were met, including Return on Investment.
 Maintains records and reports that are necessary for the Director of Marketing and Sales.
 Ensures excellent customer service and working relationship with key administrators, team members, physicians, customers, vendors and community leaders
 Maintainsregular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards.
 Maintains compliance with all Orlando Health policies and procedures.

Other Related Functions

 Assists with additional projects and performs other duties as assigned.

Education/Training
Bachelor degree in marketing, advertising, mass communications or related field is required. Proven track record developing and executing integrated marketing plans.

Licensure/Certification
None.

Experience
Four (4) years of experience delivering campaigns.