Social Media Associate - Eat Real

POSITION: Social Media Manager

LOCATION: Remote, CA

JOB TYPE: Full-time, exempt

Reports To: Director of Marketing

About Eat Real®

Eat Real nourishes the future of American school children by putting real food on the table at school, at home, and in local and national policy. Our award-winning K-12 certification program provides foodservice leaders with the framework and guidance they need to make their school menus delicious, nutritious, and planet-sustaining. Alongside our community of food system advocates, chefs, and parents, we spread the word about the power and urgency of serving real food at every meal. And we leverage our unique vantage point to drive system change, advocating for healthier policies and higher food standards at the local, state, and national level so every child can look forward to a healthy future.

As of 2023, Eat Real’s certification program includes over 600 schools across the country, helping make up to 129 million delicious, nutritious meals accessible for 360,000 students. Our community-driven K-12 program and certification model helped our participating districts remove up to 1.5M pounds of sugar from their menus, add up to 7.1M plant-based entrees, and sustainably source up to 645,000 lbs of produce in the 2022-23 school year alone.

Two questions lie at the heart of our strategy: 1. What’s the shortest possible route to the greatest possible impact? 2. How can we make changing the world more fun? That means we’re not building an institution; we’re building a rocketship. We are pioneering a model that delivers the values of a nonprofit — accountable, transparent, impact-driven, and heart-led — with the tactics and structure of the most effective start-ups — agile, experimental, industrious, and compact.

We’ve increased our impact by 1100% since adopting our certification model in 2019 — and we’re just getting started! 2024 and 2025 are all about fullscale national growth. It’s an incredible time to join our team. Together, we’re going to nourish the future for every child in America.

THE ROLE

We are seeking a creative and results-driven Social Media Manager to oversee and grow our online presence across multiple platforms. In this role, you will develop and execute social media strategies, create engaging content, manage day-to-day social media activities, and analyze performance metrics to optimize campaigns. The ideal candidate has a strong understanding of social media trends, excellent communication skills, and experience with content management tools. You will collaborate with marketing, design, and program teams to ensure cohesive brand messaging.

PRIMARY RESPONSIBILITIES

• Develop and implement comprehensive social media strategies aligned with Eat Real’s objectives and brand vision.

• Create and curate engaging content tailored to specific goals and target audiences.

• Manage and optimize all social media channels, including but not limited to Instagram, Facebook, YouTube, LinkedIn and TikTok.

• Work closely with the design resources to produce high-quality, on-brand content, including graphics, videos, and other multimedia assets.

• Post content consistently and frequently to maintain an active and engaged presence on all platforms.

• Stay up-to-date on social media trends, tools, and best practices, incorporating new strategies and features into our social media efforts.

• Analyze social media performance metrics, track KPIs, and provide regular reporting and insights to inform strategy and decision-making.

• Collaborate with cross-functional teams to ensure a cohesive and integrated approach to marketing and brand communication.

• Monitor and respond to comments, messages, and mentions across social media channels, fostering meaningful interactions with our audience, partners, and influencers.

The above is an overview of the job; as needs arise there will be additional miscellaneous responsibilities.

REQUIREMENTS

• 1-3 years experience in a Social Media role, non-profit or startup experience preferred

• Alignment with team values:

  • Serve Heroes, and Each Other

  • Culture of Continuous Improvement

  • Leave Room for Magic

  • It’s Fun to Change the World

• Builder mindset: comfort with ambiguity, enjoys starting from scratch

• Strong collaborative & inclusive working style

• Self-direction, integrity, tenacity, and a “let’s get it done” attitude

• Clear, structured, and responsive communication

• Know your way around cloud-based software applications, including Asana, Slack, Zoom, G Suite, Canva, Figma

COMPENSATION

For this role, the estimated base salary range is between $55,000-$65,000. The actual base salary will vary based on factors including market and individual qualifications, objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

Our employees’ health and well-being come first. Our benefits package includes:

• Comprehensive medical, dental and vision coverage

• Spring Health mental wellness subscription

• Parental leave program

• Unlimited PTO

• 401K

OTHER REQUIREMENTS

Eat Real is a 100% remote environment based in California. Must be able to work remotely. Preference for Bay Area location. Work schedule is flexible with availability during standard business hours expected as well as flexibility for evenings or weekend hours for special events and meetings, as needed. Ability to travel as needed; driver’s license and ability to lift up to fifty pounds required.

WHAT ELSE YOU NEED TO KNOW

Eat Real is an equal-opportunity employer. We are committed to creating a diverse, equitable, and inclusive environment in our organization and in our work. Every day we actively work to create a healthy, delicious future for our colleagues, communities, and planet.