Social Media/Content Manager - Lodgeworks

This role is located in Wichita, KS, and does not offer a remote option.

Join Our Team as a Content Manager!

Want to get paid to tell compelling stories and strategically connect communities? If so, we want YOU to join our dynamic LodgeWorks’ marketing team!

As our Content Manager, you'll be the mastermind behind engaging content for all our hotels and our food and beverage outlets. You'll be working together with our Senior Content Manager and diving into the latest consumer trends to keep our collection at the forefront. From crafting eye-catching social media posts to collaborating with neighborhood associations and influencers, your thoughtful creativity will shine across every platform.

Ready to turn ideas into captivating stories and help us grow our online presence? Apply now and let’s make some digital magic together!

Social Media/Content Manager | JOB DESCRIPTION

Who we are

LodgeWorks is a privately held hotel development and management company. While our name isn't on the hotels themselves, our extraordinary culture is at the heart of our 18 hotels — including our award-winning Archer Hotel boutique collection and our portfolio of other great brands with familiar names, such as Hyatt Place, Hyatt House, Aloft, Hilton Garden Inn and Hampton Inn.

We're thrilled to be considered industry innovators with a rich 40+ year history. Yet, what we are most proud of is the strong family culture we have developed and maintained while growing to 1000+ employees nationwide. At LodgeWorks, hospitality is more than just the industry in which we work; it defines everything we do. Maybe it's because we're grounded in Midwestern hospitality (our home office is in Wichita, Kansas, while our hotels are scattered across the U.S.). Or maybe it's because we actively work to make hospitality (with each other, our guests, our clients and partners) the foundation upon which everything is built.

Job overview

The Social Media/Content Manager works directly with the Senior Manager — Content and the LodgeWorks marketing team to develop and schedule content across all platforms. They will participate in the active management of the content calendar.

60% Social Media Management

The Social Media/Content Manager will create and manage social media content or all LodgeWorks hotels and food and beverage outlets. They are a natural-born creative and gifted storyteller who loves social media and consumer trends. This position will work to expand social media presence and is responsible for growing and interacting with our online community and creating engaging content — all while maintaining brand alignment. They are metrics-driven, organized and thorough, with strong communication skills. And they have an innate curiosity and passion for the hospitality and F&B industries. They will work closely with our paid social media partner to evaluate strategies, create content and measure success.

30% Community Management

The Social Media/Content Manager will develop relationships with hotel neighborhood associations and community groups to create and share relevant and inspiring content. They will also assist in evaluating, coordinating and measuring influencer marketing efforts.

10% Email and SMS Coordination

The Social Media/Content Manager will work with other team members to layout and schedule email and SMS marketing campaigns. They have a good sense of design and understand the importance of concise and inspirational messaging.

Your day-to-day

• Administrate the creation and publishing of relevant, original, high-quality content across social platforms
• Develop and grow presence and reach across social platforms, including, Instagram, LinkedIn, Facebook, TikTok and other channels
• Define and implement strategies to grow brand presence
• Participate in the management of the master content calendar for all social media and digital platforms
• Work collaboratively with key team members to build strong content to best communicate brand stories and initiatives
• Craft social promotions and digital campaigns including written, photo and video content
• Research and develop both original content and supplied, relevant to our industry
• Keep current with emerging digital media behavior, trends, and technologies
• Leverage analytic tools to provide reporting and insights, track and improve metrics, and influence testing and strategy
• Work closely with the Senior Content Manager to develop and schedule the social content calendar for all Archer Hotel properties and F&B outlets
• Source, create and schedule organic social content for LodgeWorks' other great brands
• Work with the Senior Content Manager to set measurable goals, analyze campaigns and report on social media success
• Monitor social media channels to ensure timely engagement and message response
• Coordinate with partners and community contacts to communicate brand initiatives and promotions and create any necessary collateral (images, graphics, copy, etc.).
• Respond to review on Google MyBusiness
• Maintain and organize all social media photography assets
• Perform any additional duties as assigned

Qualifications

• Bachelor's degree or equivalent in marketing or communications required
• Two years of experience in corporate social media marketing preferred
• Knowledge of and experience with Facebook, Instagram, Twitter, TikTok, YouTube and Pinterest
• Experience with social media management and project management tools (Wrike, Sprout Social, Meta Business Suite, Google Analytics, etc.)
• Knowledge of social media analytics and KPI reporting
• An eye for aesthetic curation and cohesive visual and written storytelling
• Skills in capturing and editing social photography and videography
• Strong understanding of user-generated content management, content management and reputation management
• Proficient knowledge of Microsoft Office, Adobe Suite and Canva
• Capable of exerting up to 20 pounds of force occasionally, and up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects
• Ability to travel up to 20% of the time
• Fluent in English
• Able to drive, with a valid driver's license for the applicable state

Benefits

We are proud to offer competitive wages and the following benefits for full-time employees:

• PTO
• Hotel and restaurant discounts available at select LodgeWorks properties
• Health, vision and dental benefits
• 401(k) plans with matching contributions
• Paid holidays
• Short-term and long-term disability (company sponsored)
• Referral bonuses
• Flexible spending accounts

LodgeWorks is an equal opportunity employer and values diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

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