Social Media & Content Marketing Manager - Refer.io

Are you passionate about creating meaningful content that sparks healing and growth? Do you have a knack for growing social media channels, especially YouTube and Instagram?

Primal Trustâ„¢, a dynamic online community focused on nervous system regulation, is looking for a Social Media & Content Marketing Manager who's ready to take the reins on our social platforms, build our YouTube presence, and craft engaging content for Instagram, TikTok, and beyond.

If you love video editing, discovering trends, and creating content that fosters real connections, we want to hear from you!

What is Primal Trust All About?

At Primal Trust, we help people heal, regulate their nervous systems, and rediscover their true selves. Our community and programs are focused on trauma recovery, brain retraining, somatics, and inner healing.

We're passionate about fostering a space where individuals can find hope, healing, and personal growth. If you want to be part of a team that changes lives, this is the place for you.

What Our Employees Say:

"I love working with Primal Trust because it's more than just a job. Every post, every interaction, every video feels like we're helping people on their healing journey. And the creative freedom here allows me to truly express that." - Sarah, Content Creator

A Day in the Life as Our Social Media Manager:

Your mission? Grow our YouTube channel into a vibrant hub of content.

You'll start your day by brainstorming new ideas for videos, scouring our library of Dr. Cat's teachings to edit clips into compelling short-form videos for YouTube, Instagram Reels, and TikTok.

From there, you'll dive into Instagram, planning engaging stories, reels, and posts that bring our community together. While growing YouTube and Instagram is priority #1, you'll also help us build a presence on TikTok from the ground up, keeping an eye on the latest trends to help us shine on this platform.

You'll post regular updates to LinkedIn, Facebook, and X (formerly Twitter) as well, ensuring all platforms reflect our mission of healing and growth.

Throughout the day, you'll engage with our audience, responding to comments and creating interactive content that fosters connection. You'll also collaborate closely with our Marketing Manager, aligning your efforts with our broader strategy while taking ownership of day-to-day platform engagement.

What It Takes to Succeed in This Role:

•YouTube Growth Champion: You'll be responsible for growing our YouTube presence, editing videos, creating thumbnails, and optimizing content for engagement.

•Instagram & TikTok Pro: Deep experience managing Instagram is a must. You'll also be leading the charge in growing our TikTok channel, starting from scratch.

•Skilled Video Editor: Strong video editing skills are essential for this role-you'll be editing short-form content from Dr. Cat's extensive library of teachings to fit YouTube, Instagram, and TikTok.

•Forward-Thinking & Creative: You're always ahead of social media trends and enjoy trying new approaches to make content stand out.

•Self-Motivated & Initiative-Taking: You're excited to own the day-to-day engagement on all platforms, posting regularly, responding to comments, and fostering a sense of community.

•Platform Savvy: You know the ins and outs of Instagram, TikTok, YouTube, Facebook, LinkedIn, and X, and you're ready to help us thrive on each one.

The Minimum Requirements to Be Considered:

•Proven experience growing YouTube and Instagram channels.

•Strong video editing skills, particularly in editing short-form content for social platforms.

•Ability to create content that aligns with Primal Trust's mission of healing, nervous system regulation, and trauma recovery.

•Expertise in using social media platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn, and X) for engagement and growth.

•Self-starter who is comfortable taking ownership of social media engagement.

•Strong communication skills and ability to stay on top of trends.

What You'll Need to Learn in the First 90 Days:

•Familiarize yourself with Dr. Cat's teachings to create content that reflects our mission.

•Master our brand voice and design aesthetic, ensuring all content aligns with our values.

•Learn to use the AI tools and social media analytics we have in place to track performance and optimize content.

•Develop strategies for YouTube and Instagram growth, while setting the foundation for TikTok.

Work Schedule & Location:

This is a fully remote position with flexible hours. You'll work closely with our Marketing Manager, but you'll own the day-to-day content creation, posting, and engagement for YouTube, Instagram, TikTok, and more.

Ready to Apply?

Are you the social media expert who can take our platforms to the next level?

We'd love to see your work!

In this short 3 minute resume; you will be asked to include links to:

•1-2 YouTube video samples you've edited, showcasing your video editing and optimization skills.

•1-2 Instagram reels that reflect your ability to engage and grow an audience.

•1-2 TikTok ideas or videos that highlight your creative flair and trend-savvy approach.

We can't wait to see how you can help us grow!