Social Media Coordinator - Onsite Position - Iowa 80 Truckstop

Description

Be more than just a number!

Join our family-owned company celebrating 60 years of growth and stability in 2024.

Enjoy a great work culture offering flexibility and advancement opportunities!

The Social Media Coordinator will develop and execute a comprehensive social media strategy to enhance brand awareness, engage with our audience, and drive traffic to our digital platforms. This role requires a creative and analytical mindset to create compelling content, monitor social media trends, and measure the effectiveness of campaigns. The ideal candidate will have a deep understanding of various social media platforms, excellent communication skills, and the ability to work collaboratively with cross-functional teams to achieve business goals.

Responsibilities

• Plan and execute social media, video and other digital advertising campaigns across various platforms.
• Build, maintain, and grow Company social media presence and effectively execute social media strategy as planned.
• Measure and report performance of all digital marketing campaigns and assess against goals.
• Identify trends and insights and optimize spend and performance based on the insights.
• Present trend and performance data to internal management and team.
• Brainstorm new and creative growth strategies both individually and as a group.
• Plan, execute, and measure experiments and conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Analyze conversion points and user funnels, as appropriate.
• Collaborate with co-workers, internal management, and external vendor partners as needed.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Conduct and evaluate customer research, market conditions and competitor data.
• Develop and adhere to a social media / digital marketing budget.
• Assist with annual Jamboree, trade shows, and other special events on and off-site.
• Suggest, write, and edit articles for the company newsletter.
• Maintain and utilize Company equipment and social media platforms with the utmost respect and consideration.
• All other assigned tasks assigned to employee by manager.

Requirements

• 4-year degree in Marketing/Business or Communications
• 1-2 years of experience in social media marketing
• Creative and analytical mindset
• Excellent communication skills
• Ability to work collaboratively with cross-functional teams
• Experience creating compelling content
• Deep understanding of various social media platforms
• Knowledge of social media trends
• Experience measuring the effectiveness of campaigns

Benefits

• Paid EVERY FRIDAY!
• Flexible schedules
• Job Security
• Overtime is available!
• Employee discounts on food, merchandise, AND FUEL!
• Career Development Training
• Gain financial security with a 401K plan with company contribution
• Health Insurance - Dental Insurance - Life Insurance
• Flex Spending and Dependent Care Accounts
• Paid Vacation
• Profit Sharing
• Tuition Reimbursement/Educational Assistance up to $1,500 a year!

Iowa 80 Group, Inc. is committed to providing a safe work environment. We require pre-employment drug tests, background checks, and random drug testing for employees.

This is an on-site position and not remote. Iowa 80 is unable to sponsor a Visa.


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