Social Media Manager - Dollywood Parks & Resorts - Exempt - HERSCHEND FAMILY ENTERTAINMENT CORPORATION

Description

At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts and they will tell you this place is different. It’s not a difference that you can touch or see - it’s a difference you can feel. We are seeking a Social Media Manager who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together and caring deeply about our brand. This person also brings a spirit of fun, authenticity, collaboration, creativity and genuine hospitality to the lives of our guests.

We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. They also bring fun, authenticity, collaboration, creativity, and genuine hospitality to their life and work. The right Social Media Manager checklist will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.

The Social Media Manager enhances The Dollywood Company’s marketing efforts by guiding the social media team as they create accurate and relevant content for multiple social media formats. The Social Media Manager is responsible for developing innovative strategies within The Dollywood Company’s owned social media channels to advance the brand, while also creating plans to monitor and respond to community conversations in various groups across social channels. The Social Media Manager will lead day-to-day operation of all aspects of social media including, but not limited to, social listening, posting, photography, videography and analytics. The Social Media Manager will guide and collaborate with the Social Media Engagement Specialist to create compelling content for all owned channels. The Social Media Manager also will guide and collaborate with the Influencer Marketing Specialist for creating a plan for hosting social media influencers at company properties. The Social Media Manager must also manage Guest Correspondence Coordinators responsible for managing community conversations on various company social media channels. The Social Media Manager also is responsible for fostering growth of social media team member talent, including content creation, strategy development and leadership skills.

Education and Experience Required

• Minimum 18 years of age
• Bachelor’s Degree required. Degree in Marketing, Communications, or Business Administration preferred
• Minimum of five years of experience managing social media/digital marketing efforts
• Experience in monitoring and responding in online social media community pages required
• Proven experience and track record of effectively communicating information and ideas in written format, specifically as it relates to blogs, social media postings, and website content
• Working experience of creating SEO content
• Demonstration of strong editing skills
• Proven track record of managing and implementing plans to garner social media coverage
• Experience in the theme park, hospitality and/or tourism industry preferred
• Experience with graphic design and related software preferred
• Experience with video editing preferred
• Proven experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.
• Must successfully pass a background check and drug test
• Must be able to obtain a TN driver’s license and state required auto insurance

Knowledge, Skills, and Abilities

• Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees
• Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in work
• Must be self-motivated and disciplined
• Must be able to prioritize and complete work assignments on a timely basis
• Must maintain strict confidentiality and judgment regarding privileged information
• Must be committed to continuous improvement
• Must have professional appearance with good personal hygiene
• Must promote and support a “team” work environment by cooperating and helping co-workers
• Must be productive in a fast-paced, dynamic environment
• Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
• Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
• Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills
• Must show appreciation of others
• Able to get along with other employees to work out problems and resolve conflicts
• Able to comprehend instructions and retain information
• Able to perform duties consistent with creating a safe and secure environment for hosts and guests
• Able to be flexible to handle frequent changes in priorities
• Able to add, subtract, multiply and divide with accuracy
• Able to communicate effectively using standard English grammar and punctuation
• Able to tolerate various temperatures while working indoors and outdoors
• Able to meet the physical demands of the job
• Able to display and live out Lead with Love Qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable
• Able to hear, see and speak

• Additionally, the ideal candidate will be able display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.

Summary of Essential Functions and Responsibilities

• Use discretion while serving as marketing team subject matter expert on social media presence and content creation.
• Create and implement long-term and day-to-day social content strategies that support marketing team efforts across owned social media channels.
• Use social media tools to cultivate relationships with existing fans and reach new audiences across various platforms to increase brand awareness, engagement and brand advocacy.
• Edits social media content created by Social Media Engagement Specialist.
• With the Social Media Engagement Specialist, guides development of editorial calendars for social content in the appropriate brand voice.
• Understanding of photography/videography and appropriate editing techniques.
• Manage team responsible for online discussion on Dollywood-owned social media channels and report key trends and insights to management.
• Manage social media monitoring calendars for maximum team coverage. Lead monitoring team to engage in social conversation and influence community opinion in a favorable manner.
• Analyze opportunities, emerging trends and social media tools and software, and make recommendations for the social media program.
• Monitor news/social media trends to maintain a solid grasp of relevancy as it relates to The Dollywood Company, the theme park/amusement and hospitality industries and the community (local, regional and global).
• Ensure a thorough understanding of the Dollywood Company and Dolly Parton brands, to formulate internal and external written and video communications that position the Dollywood Company experience as unique, authentic and one-of-a-kind.

  Other

• When needed, facilitate site visits at all properties for members of the media, including print, broadcast and digital.
• Identify ways to increase awareness of the Dollywood brand across social, digital and traditional media story placement through videos, photos, comments and more.
• As a public face of The Dollywood Company, promote the various properties in a number of settings.
• Support the Dollywood Marketing plan by being a dedicated team player, approaching tasks with an open mind, embracing creative thinking, and respecting the ideas of other team members.
• Assist as needed with major PR publicity events including, but not limited to, product announcements, Dolly Parton appearances, park openings, media endearment events, industry events, media production/on-site photo/video shoots.

  Management reserves the right to change and/or add to these duties at any time

The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.      

Qualifications