Social Media Manager - Dressbarn - Omni Retail Enterprises, LLC

OMNI Retail Enterprises operates a lifestyle portfolio of digital storefronts and communities including home decor, apparel, health & wellness products, fitness & educational programs and more. Its goal is to support consumers through various life stages by providing unparalleled products and services to millions of consumers around the globe. Through the process of developing best in class commerce, content and community efforts, OMNI’s goal is to create solutions for everyday shoppers while harnessing the power of connection. 

Organic social is where brands connect with their community.  The Social Media Manager for Dressbarn will oversee the daily execution/operations of the brand’s active platforms. You’ll report to our Head of Social to bring strategies to life via selected content buckets and criteria. Media artforms will include UGC (user-generated content), briefing branded influencer content and aiding in the production of branded content and their distribution plans. You’ll be equal parts creative and operational with a keen understanding of core KPI’s that drive growth across social to provide a valuable and rich experience for followers.  

Key Responsibilities: 

• Plan weekly posts via social calendar under the approval of Head of Social 

• Execute and schedule posts by channel included but not limited to Instagram, TikTok, YouTube, Meta, Pinterest, X, Threads, and more. 

• Engage with followers via comment and direct messages, fulfilling the role of community manager 

• Report on analytics of each platform, aiding in strategic decisions to help guide future content development 

• Work closely with influencer marketing team to brief creators on needed content for evergreen and campaign use 

• Collaborative with creative teams to brief graphics, videos, animations and other creative asset needs for execution  

• Create product launch plans by platform for specific campaigns in collaboration with team members  

• Stay on top of evolving industry trends within social media, understanding the latest features and if they fit within the brand strategy  

• Strong understanding of retail and commerce connection to organic social levers; organically and naturally tie our core products into trending post themes by channel  

• Must understand social voice and tone by channels and apply brand voice to create seamless experience for users. 

• Ability to host LIVES, shoot story content and serve as on-camera talent as needed. This is essential to the role and will be an active part of the job weekly for product and home decor tips.  

Experience and Qualifications:  

• 3-4 years' experience managing branded social accounts, specifically home goods and decor 

• Bachelor’s degree in marketing, journalism, or communications  

• Creative and innovative thinker  

• Ability to recognize different needs based on different platforms 

• Comfortable being in front of a camera