SOCIAL MEDIA MANAGER - Seminole Gaming

Overview

About Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hotel & Casino Hollywood is the flagship casino resort of Hard Rock International, owned by the Seminole Tribe of Florida. This world-renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion on Oct. 24, 2019.  New offerings include 638 upscale guestrooms in the first-ever Guitar Hotel, 168 luxury guestrooms and unique swim-up suites in the adjacent Oasis Tower at Seminole Hard Rock Hotel & Casino Hollywood, and 465 newly redesigned guestrooms in Hard Rock Hotel for a combined room count of 1,271 throughout the resort. Additional  amenities include the lush, “Bora Bora” style lagoon with private cabanas and butler service; a 42,000 square-foot Rock Spa® & Salon; a 13.5-acre recreational water experience for swimming, kayaking and paddle boarding; 19 dining outlets and 20 bars and lounges; an expansive gaming floor with 3,100 slots, 195 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space including a 38,000 square-foot, carpeted exhibition hall; and a 26,000 square-foot retail promenade. The highly anticipated Hard Rock Live entertainment venue with a 7,000-person capacity, will showcase A-list entertainers, comedy acts, Broadway performances, sporting events and live broadcast productions. The integrated resort is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441), and is 10 minutes from Fort Lauderdale/Hollywood International Airport and 30 minutes from downtown Miami and Miami International Airport. For more information, visit us online at www.seminolehardrockhollywood.com, call 800-937-0010 or follow us: Facebook: SeminoleHardRockHollywood, Twitter: @HardRockHolly, Instagram: @HardRockHolly.

Benefits & Perks:

We offer rockin' benefits that include Medical, Dental, Vision & Life Insurances, 401K, Paid time off, Annual Bonus Opportunity & much more! Please visit http://www.gotoworkhappy.com/benefits to see our full list of benefits! 

Responsibilities

Reporting to the Director of Marketing & Public Relations, the position's primary responsibilities are to lead to all social media marketing efforts such as but not limited to research, strategy and implementation of emerging forms of digital media, social media, and paid digital advertising.

Duties and Responsibilities:

• Lead strategic efforts for the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience.
• Responsible for maintenance, engagement, and growth strategy of all social media platforms, including but not limited to Facebook, Twitter, Snapchat, YouTube, Instagram, TikTok, etc.
• Implement organic social media strategies, grow social audiences, and drive engagement across brand channels.
• Develop strategy and implement marketing campaigns across online OTA sites and other third-party review sites to include: TripAdvisor, Yelp, Expedia, Hotels.com, Trivago, etc.
• On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
• Develop strategy for executing paid campaigns that drive click through, revenue, conversions and visitation.
• Create and develop innovative and trending social media content.
• Strategize, establish, and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc. to connect with target audiences and create impactful influencer marketing campaigns.
• Lead community engagement and involvement efforts.
• Stay abreast of trends, technologies and advancements in social media and digital advertising.
• Oversee production and implementation of social campaigns.
• Maintain monthly budget for all resort paid social media campaigns.
• Collaborate with advertising team to ensure alignment between digital and traditional media.
• Collaborate with the public relations and paid media teams to produce authentic and engaging videos and content.
• Lead team of social media, content, paid media and public relations/communications specialists.
• Support Hard Rock International initiatives through social campaigns where appropriate.
• Serve as the liaison between Human Resources, Corporate Digital Marketing, Hard Rock International and all other departments as it relates to social media efforts.
• Train leadership on mobile and social media techniques and share best practices to engage employees and management more effectively on social media sites.
• Support other key marketing efforts as needed.

Qualifications

Qualifications:

Bachelors’ in hotel management, hospitality, communications, marketing and business administration.  A minimum of five (5) years of experience in a similar position or the equivalent combination of education and experience. 

Additional Requirements:

·         At least 5 years of social media, direct marketing, public relations/communications, advertising and brand marketing experience including implementation of digital and social media campaigns.

·         At least 2 years of paid social media experience.

·         Have demonstrated knowledge of emerging and social media and cross marketing to advertising.

·         Experience in leveraging social media platforms for advertising campaigns.

·         Understand social media including Facebook, Twitter, Instagram, Snapchat, YouTube, influencers etc.

·         Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing social media platforms.

·         Strong written skills. Attention to detail.

·         Ability to effectively communicate in both written and verbal formats.

·         Ability to assist in the planning, development, and implementation of projects/programs.

·         Work well under pressure of deadlines.

·         Have the ability to exercise a great deal of initiative, forward strategic thinking and independent judgment.

·         Experience preferred in brand management, development and implementation.

·         Excellent customer service skills.

·         Have interpersonal skills to deal effectively with all business contacts.

·         Professional appearance and demeanor.

·         Work varied shifts, including weekends and holidays.

·         Able to effectively communicate in English, in both written and oral forms. 

Work Environment:

• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, second hand smoke, excessive noise and constant exposure to general public. 
• Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.

Closing:

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

As part of Seminole Gaming’s employment process, final candidates will be required to obtain gaming licensure by completing a background check with Seminole Gaming Compliance and Regulations, prior to an offer being extended. These background checks may include, but are not limited to:

• Credit Check
• Criminal Background Check
• Drug Screen    

DisclaimerWhile this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).