Social Media Manager- Hospitality - Aspen One

Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and ASPENX. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs.  

Summary  
Aspen One’s Social Media Managers help to oversee our brands’ first and most frequent point of contact with the world. This role will be responsible for managing Aspen One's hospitality brands—namely Limelight, with potential support for The Little Nell. This role will expertly crafting messages about our hotels' core offerings, brand values and differentiators across multiple channels and mediums (including but not limited to Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube). This role will be responsible for executing social media, engagement, and influencer strategies, from brainstorms to postmortems, in alignment with overarching brand, marketing and digital strategies and goals.    

This role will be based in-person in our Aspen, CO or Denver, CO offices. 

The budgeted salary range for this position is $65,425 - $85,053. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Job Posting Deadline  

Applications for this position will be accepted until September 15, 2024.  

Essential job functions 

• Define purpose, audience and goals for existing and new social channels to develop end-to-end social media content strategy and calendars  
• Daily management of various aspects of The Little Nell and Limelight social media accounts including timely posting, moderating, engaging and providing customer service when necessary 
• Work closely with content and creative teams to align on overarching content strategy, marketing goals, and brand voice messaging 
• Track and analyze the performance of social initiatives using key metrics, providing insights to optimize future social strategies and tactics 
• Content capture (photos and video) for social media, create graphics and templates, curate existing photo and video content as needed 
• Help manage and grow a network of content creators and influencers across channels; brief them on projects; support in identifying the right partners and opportunities for the brand 
• Support influencer marketing strategies and grow a network of partners and content creators across channels 
• Lead live social coverage of events throughout the year, including some weekends and evenings 
• Collaborate with internal departments across brands to represent their needs and initiatives, including revenue centers, PR team, sustainability team, etc. 
• Collaborate with media agencies and digital marketing team as needed on paid social media strategy, tactics, implementation and optimization    
• Build strong relationships with local internal and external photographers and videographers to collaborate on and collect timely content 
• Build meaningful connections with our target audiences to increase social engagement, following, and brand affinity 
• Continually stay ahead of the curve on best practices, platform updates and changes, algorithms, comp sets, and what’s trending, timely, and on-brand within individual channels and the industry as a whole 
• Maintain and grow relationships with partners across all channels 
• Other duties as assigned 

• Bachelor’s degree in marketing, social media, communications or related field  
• Five years of experience in the field of marketing and social media required, with expert knowledge across key social channels and platforms 
• Proven experience growing social media for a well-known brand with an active social media presence  
• Hospitality experience strongly preferred 
• Proven experience supporting influencer programming for a well-known brand with an active social media presence 
• Demonstrated track record utilizing multiple social platforms to build awareness, engage new and existing customers and increase sales  
• Strong copywriting and impeccable proofreading skills, with the ability to transform long-form web and newsletter copy into engaging, punchy social captions and stories 
• Project management experience: Ability to coordinate projects, communicate changes and progress, and stick to deadlines and budgets 
• High-level written and verbal communication skills for relationship-building and problem-solving 
• Ability to work in a fast-paced, ever-changing environment, with great time management skills and the ability to multitask and reprioritize quickly and often 
• Knowledge of Adobe Creative Suite and/or Canva 
• Knowledge of photography and video production, from shoot to post-production and delivery 
• Experience working in social media management platforms such as Dash Hudson 
• Experience with Facebook Ads Manager and/or Facebook Business Manager

Supervision given and received  

Given: This position has no supervisory responsibilities.  
Received: Works under general supervision of the Senior Manager, Social Media & Influencer Marketing. Receives continuing or individual assignments according to supervisor’s directions and may perform routine tasks. Expectations of the quality, quantity and deadlines are clearly set. Instructions, advice and assistance available as needed. Work is reviewed on demand or during scheduled check-ins. 

Work Environment and physical demands  

• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements 
• No adverse or hazardous conditions  
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50) 

Job Benefits 

Year Round: Salaried & Hourly (Full Time) 

This position is classified as a regular full-time position eligible for the following benefits: Enrollment dates differ across the various programs.   

• Health, Dental and Vision Insurance Programs 
• Flexible Spending Account Programs 
• Life Insurance Programs 
• Paid Time Off Programs 
• Paid Leave Programs 
• 401(k) Savings Plan 
• Employee Ski Pass and Dependent Ski Passes  
• Other company perks 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Skiing Company, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One/ Aspen Skiing Company / Aspen Ventures/ Aspen Hospitality is an equal opportunity employer.  

For an overview of Aspen Skiing Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

As of March 11th 2022, Aspen One, Aspen Skiing Company, ASPEN Ventures & Aspen Hospitality will no longer require all active employees to be fully vaccinated in the workplace.