Social Media Manager - Muck Rack
New York City, NY
About the Job
Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories and demonstrate the unique value of earned media. Muck Rack's Public Relations Management (PRM) platform enables organizations to build relationships with the media, manage crisis risk and demonstrate PR's impact on business outcomes.
Founder controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, & customer devotion and infuse these values into everything we do.
We're looking for a creative, organized and metrics-driven Social Media Manager to join our team and guide social media strategy and content, track and protect Muck Rack's brand reputation on social media and drive engagement across social media platforms.
As our first Social Media Manager, your mission will be to develop and execute social media strategies that align with our business goals, monitor and track related conversations on social media, drive engagement and following on social media and report on results.
You should be excited about being Muck Rack's first Social Media Manager and influencing and shaping strategy on how we reach new audiences across social media.
You'll be a great fit for this role if you have experience developing and executing social media strategies for B2B SaaS brands, have experience with social listening and competitive tracking, and experience with reputation management.
What you'll do:
- Develop and execute social media strategy aligned with company goals and campaigns
- Develop creative and engaging copy for campaigns
- Collaborate with design, communications and marketing team on strategy, measurement and creative execution
- Engage with our community of public relations and communications professionals, journalists and other media-adjacent audience members on social platforms
- Monitor social media mentions, escalate issues and respond in a timely manner
- Analyze and report on results
- Manage social media calendar, publish and schedule posts
How success will be measured in this role:
- Increased engagement and followings across social channels
- Successfully planned for and executed social media strategies for key campaigns
- Increase response rate to customer service inquiries
If the details below describe you, you could be a great fit for this role:
- 5+ years professional experience, with as many years of related experience (directly in social media management])
- Proficiency in Sprout Social or similar platform
- Comfortable with tools including Muck Rack, Google Analytics
- Experience developing and executing social media strategies for B2B companies (preferably SaaS) for LinkedIn, Instagram, TikTok and X
- Data-driven mindset with a focus on performance metrics
- Experience with social listening and competitive tracking
- Content creation and copywriting
- Communication skills (written and verbal)
- Ability to work in a fast-paced environment
- Self-starter/ability to work autonomously
- Experience with reputation and crisis management
- Experience with running and optimizing paid social media advertising
Interview Overview
Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.
- 30 min interview with a member of our Talent Team
- A 1 hour zoom interview with the hiring manager
- Skills assessment (2 hours max)
- Peer interviews with several team members
- Final call(s) with executive team member(s)
Salary
In the US, the base salary for this role is between $97,000 and $120,000+, depending on skills and experience. Total compensation for this role consists of base salary and a quarterly bonus plan. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.
Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
Why Muck Rack?
Remote Work, Forever. We're a fully distributed team and have pledged to remain that way forever. We offer employees a full home office setup, phone & internet reimbursement, and a monthly coworking membership. We build culture through virtual and in-person team bonding opportunities including team lunches, friendly competitions, and celebratory events!
Transparent Compensation. We offer competitive geo-neutral pay in the U.S. and review compensation at least once annually to ensure internal equity and alignment with the external market. Depending on the role, we offer either a standardized bonus program or attainable commission structure and an opportunity to earn equity in the company. All employees are eligible for our 401(k) plan* with employer contributions.
Health & Wellness*. Muck Rack provides comprehensive health, dental, vision, disability and life insurance for employees and their families. We offer a high-deductible health plan with 100% premium coverage for individuals, as well as a range of other plan options. Our team also has access to 24/7 Virtual Care, an Employee Assistance Program, employer-funded HSA contributions, and other pre-tax benefits. Team members have access to a quarterly wellness stipend and a free Headspace subscription.
PTO and Family Benefits. Our team enjoys 4+ weeks of off-the-grid PTO, paid sick/mental health days and 13 paid holidays, which can be exchanged for additional PTO with our "Holiday Swap Program." We also provide up to 16 weeks of fully paid parental leave.
Personal & Professional Development. We grow talent by creating internal pathways for advancement and promotion. Muck Rack conducts bi-annual performance reviews, hosts team-wide workshops, and offers management training and leadership training opportunities. We also provide unlimited subscriptions to L&D platforms including Coursera & O'Reilly, as well as 2 additional days of PTO to dedicate to learning and development.
Culture of Inclusion. We know that diverse perspectives breed innovation and help us better serve our customers. We are committed to ensuring employees feel their identities are valued and that people of all backgrounds and points of view are treated equitably.
Customer-First. Founder-controlled means we have the freedom to be nimble, highly collaborative and innovative, building forward-thinking products that enable 3,000+ companies around the world to build trust, tell their stories and demonstrate the unique value of earned media.
*These benefits are specific to US-based employees. In some, but not all, cases we are able to offer equivalent benefits to employees located outside of the United States.
While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence.