Social Media Manager - Empress EMS

Position Summary

Empress has been committed to the advancement of Emergency Medical Services (EMS) and quality non-emergency ambulance transportation in New York State. We provide cutting edge pre-hospital medical care in a caring and compassionate manner. We are currently recruiting for an experienced and skilled Social Media Manager to join our Emergency Medical Services Team.

As a Social Media Manager, your primary responsibility will be to help grow our businesses by finding new opportunities, researching leads, maintaining relationships with existing business partners, and developing relationships with potential clients.  Additionally, the Social Media Manager will manage our company’s social media accounts and create awareness about other services that Empress EMS has to offer in a positive and engaging manger. Initiate social media campaigns that will be marketable towards the community via strategies, content ideation, unique textual and video content.

Maintain and enhance our company’s image in a planned way to accomplish our communication goals. Keep yourself updated about all the trending digital technologies and social media trends.  Ensures brand consistency in marketing and social media messages by working with various department members, including Community Para-medicine, Operations, Quality Assurance, and Human Resources.

You should possess exceptional communication skills so that our company views and vision could be expressed creatively to the community.

Responsibilities

• Research current standard trends and audience likings
• Interact with case managers and social service workers to ensure their business needs are being met.
• Follow up with Hospitals to ensure our on-time demands are being met.
• Design and practice social media strategy to bring it in line with business goals.
• Define the social media goals strategically and ensure brand consistency.
• Create, direct, circulate and share attractive content on a day-to-day basis.
• Implement social media campaigns on Facebook, Twitter, Instagram, Tik Toc, and so on.
• Collaborate with other teams, such as Community Para Medicine, Operations, Quality Assurance, customer service to ensure the consistency of the brand is maintained.
• Engage curious community members in the use of comment sections and replies in a positive and informative manner.
• Supervise social media account’s activity and social media marketing campaigns.
• Stay abreast of the latest trends on social media in the market.

Qualifications

• Background in Marketing, Information Technology or relevant field.
• Proven 1-3 years of work experience as a Social Media Manager and Marketing Manager.
• Strong working knowledge of content management systems.
• Excellent copywriting abilities.
• Ability to deliver creative and innovative content.
• Outstanding knowledge of SEO and social media.
• Basic understanding of web designs.
• Great interpersonal skills.
• Exceptional oral and written communication skills.
• Strong organizational and leadership skills.
• Ability to manage and handle multiple tasks.
• Outstanding problem-solving skills.
• Exceptional attention to detail.
• Good time management abilities.
• Strong decision-making skills.