Social Media Marketing Coordinator - Two Hands America Inc

We are seeking a skilled and tech-savvy Social Media & Community Coordinator to join our Marketing Team! As Two Hands' Social Media & Community Coordinator, you will be our ears and eyes in the digital ecosystem who will be responsible for developing and implementing strategic social media campaigns to enhance brand awareness, drive engagement, and increase our online presence. This is an exciting opportunity to work in a dynamic and fast-paced environment, where your creativity and innovation will play a key role in shaping our brand's social media strategy, locally as well as nationally. This position has potential to grow into a leadership position.

RESPONSIBILITIES

Social Media Channel Management

• Develop and execute comprehensive social media marketing plans to promote our brand and products
• Create and manage engaging content optimized for various social media platforms, including Facebook, Instagram, Twitter (X), and LinkedIn
• Monitor and analyze social media performance metrics, making data-driven recommendations for improvements and optimizations
• Collaborate with internal teams to align social media efforts with overall marketing initiatives and company objectives, which includes grand-opening store support and LTO promotions
• Stay up-to-date with the latest trends and best practices in social media marketing
• Build and maintain strong relationships with influencers and online communities to amplify our brand's reach
• Monitor and respond to customer queries and comments on social media platforms in a timely and professional manner
  

Creative Guidance & Project Management

• Work directly with the Chief Brand Strategy Officer & Head of Brand Design to plan, develop and executive Collegiate Ambassadorship, hyperlocal partnerships, engagement campaigns, event organization, digital media content curation/creation and related team compositions.

RECOMMENDED SKILLS

• Bachelor's degree in marketing, communications, or a related field recommended, but not required
• Proven experience in social media marketing, preferably in the food & beverages industry
• Strong knowledge of social media platforms and their respective advertising capabilities
• Excellent written and verbal communication skills, with an ability to create compelling social media copy and content
• Grammar, grammar & grammar!
• Proficiency in social media scheduling and analytics tools (Sprout Social, Soci, Synup, etc.)
• Ability to think creatively and generate innovative ideas for engaging social media campaigns
• Strong analytical skills, with a keen eye for detail and the ability to interpret data and insights to drive strategic decisions