Social Media Marketing Manager - Contract - TalentBurst, Inc.
San Francisco, CA
About the Job
Role: Social Media Marketing Manager
Duration: 11+ months
Location: 100% remote
Duties:
Duration: 11+ months
Location: 100% remote
Duties:
- As the Social Media Marketing Manager for HotelTonight, you will play a critical role in managing HotelTonight's social media channels.
- Manage our paid and organic social channels, maximizing our efficiency by optimizing campaigns and running experiments, and managing user feedback.
- Manage our social influencer campaigns.
- Identify new marketing channels where we can expand our reach efficiently.
- Driving the strategy, development, enhancement, and execution of social media marketing programs and campaigns across multiple channels.
- You will be responsible for end-to-end delivery, from strategy development to capturing business requirements, to planning, delivery, media buying and campaign execution.
- You will collaborate closely with key stakeholders across Supply, Engineering, Legal and Creative to bring to life great marketing campaigns that tell the world about HotelTonight.
- The ideal candidate will have a combination of strong marketing experience, project management, social media and influencer campaign execution skills. In this role, you will be managing external agency partners.
- Develop global marketing plans for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized organic media, community engagement, and brand health metrics.
- Collaborate across functions and markets,, to develop highly effective, creatively excellent social media marketing campaigns.
- Execute campaign buys and optimizations across multiple platforms, including Facebook/Instagram, TikTok, Snap, Youtube, etc.
- Partner closely with internal creative team and external partners to foster a collaboration that delivers high quality, impactful creative work
- Manage analytics and reporting for social media marketing activities, working closely with internal marketing, FP&A and marketing analytic teams.
- Manage and track social media marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
- Work with finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations
- 10+ years of relevant work experience at a start-up, agency or client-side social media marketing org, with preference in the consumer internet space of travel, design, technology, or lifestyle.
- Significant experience working closely with product, creative, growth marketing, and data analytics functions.
- Deep experience delivering social media marketing campaigns supported by brand, comms, media, and data strategy.
- A passion for creative excellence and craft in storytelling through social media.
- Appetite for a fast-paced, collaborative environment and desire to constantly reassess and make the work better.
- Excellent written and oral communication, a keen visual sense, attention to detail, and ability to simplify is key.
Source : TalentBurst, Inc.