Social Media Specialist - Valvoline Inc.

It All Starts with Our People

As the leader in automotive preventive maintenance, Valvoline has a proven track record of growth. We continue to invest in our people, processes, and technology to strengthen our ability to efficiently deliver Quick, Easy, Trusted service across all our stores every day. We're not just in the car business; we're in the people business. And we're looking for humble, hungry, and smart people to help us shape the future of mobility. If you're hungry to drive change and seek a dynamic, collaborative environment that fuels both personal and professional growth, you've found your place with us.

Our highest priority is creating a welcoming workplace with team members from a wide variety of diverse backgrounds and experiences.

The Opportunity

Valvoline has a rewarding opportunity as a Social Media Specialist. In this role, you will be Valvoline's online brand voice. You will monitor and effectively facilitate a positive customer experience by responding to customer reviews, ensuring a positive brand image, and promoting Valvolines social media strategy. You will also be the point of contact for escalated and/or complex customer inquiries, resolving issues and questions efficiently, professionally, and empathetically. The Social Media Specialist will report to the Online Reputation Manager, partnering with them to ensure the social response vision aligns with the brand tone, personality, and voice. The Social Media Specialist will work to monitor the social media landscape continually and collaborate with the Brand Communications team to ensure Valvoline stays relevant with content development aimed at engaging our customers and prospects. The role will involve conducting quality assurance checks to maintain team standards and accuracy across social platforms while also preparing insightful reports on key performance metrics. Additionally, you will contribute to the team's growth by acting as a player-coach, helping develop and implement best practices, and sharing your expertise to enhance the skills of other social media team members.

****Lexington/Local Preferred****

How You'll Make a Difference

• Strategy Development: Formulate and execute comprehensive social media strategies aligned with organizational goals and target audience.
• Campaign Content Planning and Creation: Work alongside the social media manager and brand team to create compelling and engaging responses for various social media platforms and influencers. Ensure consistency with brand voice and messaging, amplifying brand reach and credibility.
• Analytics and Reporting: Monitor, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of social media efforts, provide actionable insights, and recommend strategies for optimal results based on performance, trends, and competitor brands.
• Consumer Engagement and Monitoring: Foster meaningful interactions with the online community, responding to comments, messages, and mentions, mitigating potential crises and cultivating a positive brand image.
• Emerging Trends: Stay abreast of industry trends, algorithm changes, and emerging social media platforms, adapting strategies accordingly.
• Cross-functional Collaboration: Collaborate with marketing, PR, and other teams to integrate social media efforts with broader marketing initiatives and ensure consistent messaging. Work closely with the customer care team to implement best practices for the claims process to help limit the number of negative reviews coming to social acting.
  

What You'll Need to Succeed

• Bachelors degree (Marketing, Advertising, or Communications preferred)

• Minimum of two years of experience as a social media manager or similar role

• Minimum of two years of customer service or a similar role

• Minimum of one year of experience with social media content management

• Minimum of one recent year of experience using social media management platforms

• Minimum of two years of professional experience

• Excellent computer and written/verbal communication skills

• Must be able to deal effectively with all types of internal/external customers; able to maintain composure during stressful situations

• Able to work independently as well as be a team player

• Ability to identify and track relevant social care KPIs

• Excellent interpersonal and presentation skills

• Attention to detail, critical thinker, and problem-solver

• Strong knowledge of online and social marketing platforms

• Proficient in social media and online tools and professionally engaged in social networks and communities

• Ability to build and interpret reports in the social platform

• Ability to guide and mentor team members

• Innovative and creative in the social media and marketing space

• Open to receiving and providing feedback for self and team development

• Willingness to accept and apply feedback/direction for future growth and development

• Must be authorized to work in the U.S.

We Take Care of the WHOLE You

• Health insurance plans (medical, dental, vision)
• HSA and flexible spending accounts
• 401(k)
• Incentive opportunity*
• Life insurance
• Short and long-term disability insurance
• Paid vacation and holidays*
• Employee Assistance Program
• Valvoline Instant Oil Change discounts
• Tuition reimbursement*
• Adoption assistance*

*Terms and conditions apply, and benefits may differ depending on position.

Your Path to Valvoline

Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Join us in revolutionizing the automotive aftermarket industry while enjoying competitive benefits, a supportive work culture, and opportunities for advancement. Apply now and become an integral part of our journey at Valvoline.

The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided upon request to applicants with disabilities to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1.833.VVV.Report or email ECC@valvoline.comto make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.