Social Media Specialist - Princeton University

The Princeton University Office of Communication is seeking a creative, driven, detail-oriented and thoughtful Social Media Specialist to engage with Princeton’s followers on social media and produce compelling content that aligns with the University’s strategic initiatives. The Social Media Specialist must have excellent judgment and be sensitive to confidential matters.

For full consideration, applicants should include a cover letter with links of three recent social media posts.

Community Management
- Monitor and actively engage in Princeton’s communities on Facebook, Instagram, LinkedIn, Twitter and YouTube. The Specialist will "like," "comment," "share," or engage with content that aligns with University's mission and strategic initiatives.

Content planning and execution
- Work closely with the social media team to plan and pitch content for the social media editorial calendar that aligns with the University’s mission and advances strategic initiatives.
- Draft long-form and short-form content for channels.
- Leverage expertise in social media platforms, current trends, and best practices to inform content strategy and execution.

Reporting
- Work with the social media team to analyze data and glean insights to optimize future posts.

Other
- Other projects and duties as assigned.

-5+ years work experience, 3 years of proven experience managing social media communities for enterprise level or higher education institution.
- Demonstrated experience in social media including Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok as well as excellent understanding of algorithms and platform best practices.
- Storyteller at heart with strong writing skills and proofreading skills.
- An impeccable eye for detail as it relates to writing and community management.
- Sensitivity to confidential matters is required; must be able to exercise excellent judgment and decision-making.
- Must be proactive, able to work independently and still know when to ask supervisor for direction or support.
- Creative thinking and problem-solving skills to develop content for strategic and community initiatives.
- Familiarity with social media scheduling tools such as Hootsuite and/or Sprout Social required.
- Ability to work nimbly in a fast paced, deadline-oriented manner.
- Competent computer skills; basic knowledge of Canva or Adobe Creative Cloud preferred.

Preferred Qualifications:

- Knowledge of accessibility best practices and standards across each social media platform.
- Familiarity with Princeton or higher education is a plus.
- Experience with multimedia storytelling.
- Experience deploying paid social media campaigns.

For full consideration, applicants should include a cover letter with links of three recent social media posts.

Princeton University is an Equal Opportunity/Affirmative Action Employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, or any other characteristic protected by law. KNOW YOUR RIGHTS