Specialist, Brand IMC - Comcast Corporation

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary

The Specialist, Brand IMC plays a critical role in driving our enterprise growth targets and is responsible for supporting the creative development and execution of Comcast Business’ brand and enterprise advertising campaigns to fuel Comcast Business’ brand position and business growth among the Enterprise segment. The Specialist will support the development of best-in-class Integrated Marketing Communications plans and campaigns including, but not limited to broadcast TV, online video, radio, display, social and print that align with brand objectives and achieve enterprise awareness, consideration, and growth for Comcast Business. Primary activities include collaborating on communications plans, assignments, briefings, conceptual creative development, creative reviews, internal reviews, creative production, trafficking, and coordination of all creative needs across key business and media segments.

Job Description

Core Responsibilities:

• Key player in managing the agency relationship day to day and drives execution excellence by tackling timelines, deliverables and trafficking of creative.
• Communicates IMC project requirements and coordinates with agency to ensure project completion.
• Reviews all creative to ensure alignment and consistency with established campaign strategy and messaging.
• Assists in creative execution across all media (TV, radio, digital, print, social, etc.)
• Partners with internal media team to ensure creative aligns with media plans and deliverables are executed on time and within budget. 
• Partners with and provides guidance to the broader cross-functional teams to ensure messaging and creative consistency across all marketing channels.
• Works closely with legal to ensure compliance of all communications.
• Manages project budgets.
• Assists with multiple projects simultaneously.
• Follows through to ensure that deadlines are met and deliverables meet specifications.

• Regular, consistent and punctual attendance.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Other Specific skills:

• Excellent written/verbal communications skills and strong presentation skills
• Relationship-building, negotiation and influencing skills

• Understanding of digital/mobile/social media landscape and KPIs
• Agency management skills
• Excellent analytical, quantitative, organizational and prioritization skills
• Must be innovative, proactive and a strong team player
• Working knowledge of Microsoft Office Suite
• Works well under pressure and tight deadlines
• Experience with project management of large-scale initiatives

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Creative Production; Marketing Execution; Creative Process

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

2-5 Years