Specialist, Creator Management - Influential
New York City, NY
About the Job
Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.
We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!
What we offer:
- Remote company - work from home!
- Competitive compensation
- Flexible time off with inclusive holiday benefits
- Comprehensive medical, dental & vision insurance for employees
- Fully vested 401(k) matching
- An awesome collaborative work culture, a diverse team, and more!
Influential is looking for an experienced Specialist to join our Creator Management team. This role will implement the day-to-day creator strategy and campaign execution for Fortune 500 clients. The ideal candidate will support the campaign management team with the development and execution of creator marketing campaigns utilizing our proprietary technology to connect top brands with our broad network of creators. Driven by a passion for all things beauty focused with an expertise in hair care, this role includes full creator management, encompassing tasks from sourcing and negotiation to content creation and day-to-day campaign oversight.
The Ideal Candidate will:
- Be accountable for the overall success of Influential's social campaigns.
- Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics.
- Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills.
- Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met.
- Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs.
- Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria.
- Leverage data and insights to successfully position recommended creators to clients.
- Oversee creator casting, negotiation, contracting and content management across brand campaigns.
Being a Specialist, Creator Management requires:
- 3+ years of experience working in a digital, advertising, or creator marketing environment.
- Experience managing and coordinating projects in a fast-paced environment.
- Comfortable working in a startup environment, creating organization and processes where none may already exist.
- Sourcing experience that extends beyond social; you're comfortable sourcing beauty creators including those in professional hair care categories.
- Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer.
- Well versed in the creator space or strong interest in the industry, established network of managers/agents or creator contacts.
- Working knowledge of online performance tracking and brand measurement tools.
- Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
- A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
- Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube).
- Stay up-to-date on the latest trends and innovations in the social realm.
- Bachelor's degree or equivalent experience.
Salary Range:
$65,000 - $75,000
About Influential
Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)
Influential is an equal opportunity employer.