Specialist, CRM Marketing Channel - The Vitamin Shoppe

Overview

As the CRM Marketing Specialist at The Vitamin Shoppe, you’ll play a key role in shaping and executing high-impact promotional email campaigns that engage our customers and drive brand loyalty.   Working across all areas of marketing, you’ll dive into the full spectrum of campaign management, from creative briefing to seamless project execution and detailed performance analysis.   You’ll thrive in a fast paced, collaborative environment, partnering with cross-functional teams to create compelling personalized customer journeys that boost engagement and retention.  Your efforts will directly influence how we connect with customers, making every interaction meaningful and driving conversion across the board.

Responsibilities

• Support CRM & Loyalty teams in executing promotional emails, loyalty communications and any ad hoc requests including lifecycle and SMS message support.
• Support Manager in overseeing daily promotional email operations from inception to completion (coordination of internal Creative Team, impeccable QA, and management of vendor relationships) to ensure that projects are completed, deadlines are met, and deployment dates are adhered to. 
• Maintain promotional email calendar, including all changes to schedule, as part of the larger omni-channel communications.
• Ensure that all customer segment lists are delivered on time and accurately.
• Create Job Tickets for all channel marketing jobs - properly convey all information and strategy to the creative team.
• Develop and build dynamic content campaigns using third party platforms
• Proofread all marketing materials:  clarity, grammar, spelling, messaging, offers, campaign dates, etc. 
• Confirm that all email links, dynamic content, and personalized fields function properly matching back to the website. 
• Collaborate with analytics team on targeting, segmentation requests, and campaign analysis. 

Qualifications

Skill and Ability

• Must be exceptionally organized and have a large attention to detail
• Must have a go-getter mentality and be proactive
• Must have the ability to learn quickly an adapt easily to multiple marketing platforms
• Ability to multi-task, prioritize responsibilities and meet deadlines
• Team player and collaborative
• Strong written and verbal communication skills
• General knowledge of creative production, Excel, PowerPoint, and other Microsoft Office basics

Education/Certification:

• Bachelor’s Degree in Marketing or Equivalent

Experience:

• 1-3 years of marketing experience

• Retail experience is a plus

Required Knowledge:

• General knowledge of creative production, Excel, PowerPoint

Equal Opportunity Policy

The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.  Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative.  We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith.  To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.

Compensation

The wage for this position is based on many factors such as role requirements, skill set, years of experience and other organizational needs. The estimated range is $60,000 - $70,000 per year.