Specialist, Digital Mktg - Performance Food Group
Richmond, VA
About the Job
Job Summary
We are seeking a talented Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with the ability to create and implement effective campaigns that drive brand awareness, engagement and conversions. Additional focus in graphic design and photography targeting actionable communication to sales, customers and external audiences. This role requires a creative individual with a strong understanding of restaurant marketing, foodservice sales, and digital branding. If you are passionate about photography, design, and helping restaurants thrive, we want to hear from you.
Key Responsibilities
Digital Strategy Development
Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic to internal and external websites.
Content Creation
Develop engaging content for various digital platforms, including websites, social media, Google and email marketing campaigns.
Photography
Capture high-quality images and video that showcase restaurant offerings, interiors, and customer experiences. Create visual content for various marketing channels.
Training & Development
Work as a subject matter expert to train restaurants and foodservice establishments on digital marketing skills and trends. Develop and implement marketing strategies tailored to restaurants, enhancing brand visibility and engagement.
Social Media Management
Manage and grow the company’s social media presence across platforms, e.g. LinkedIn, Instagram, Google and internal platforms.
Web Design
Collaborate with clients on basic web design and layout improvements, ensuring a seamless user experience and brand consistency online.
Email Marketing
Create and monitor email marketing campaigns, segmenting audiences to maximize engagement and conversion rates.
Analytics and Reporting
Analyze performance metrics using tools like Google Analytics; provide reports and insights to optimize future campaigns.
Collaboration
Work closely with cross-functional teams e.g., sales, customers, internal marketing to ensure cohesive marketing strategies.
Stay Updated
Keep abreast of the latest trends and best practices in digital marketing and technology.
We are seeking a talented Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with the ability to create and implement effective campaigns that drive brand awareness, engagement and conversions. Additional focus in graphic design and photography targeting actionable communication to sales, customers and external audiences. This role requires a creative individual with a strong understanding of restaurant marketing, foodservice sales, and digital branding. If you are passionate about photography, design, and helping restaurants thrive, we want to hear from you.
Key Responsibilities
Digital Strategy Development
Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic to internal and external websites.
Content Creation
Develop engaging content for various digital platforms, including websites, social media, Google and email marketing campaigns.
Photography
Capture high-quality images and video that showcase restaurant offerings, interiors, and customer experiences. Create visual content for various marketing channels.
Training & Development
Work as a subject matter expert to train restaurants and foodservice establishments on digital marketing skills and trends. Develop and implement marketing strategies tailored to restaurants, enhancing brand visibility and engagement.
Social Media Management
Manage and grow the company’s social media presence across platforms, e.g. LinkedIn, Instagram, Google and internal platforms.
Web Design
Collaborate with clients on basic web design and layout improvements, ensuring a seamless user experience and brand consistency online.
Email Marketing
Create and monitor email marketing campaigns, segmenting audiences to maximize engagement and conversion rates.
Analytics and Reporting
Analyze performance metrics using tools like Google Analytics; provide reports and insights to optimize future campaigns.
Collaboration
Work closely with cross-functional teams e.g., sales, customers, internal marketing to ensure cohesive marketing strategies.
Stay Updated
Keep abreast of the latest trends and best practices in digital marketing and technology.
Source : Performance Food Group