Specialist, Local Marketing - Build-A-Bear

At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Specialist, Local Marketing to join our dynamic team.

The Local Marketing Specialist will drive foot traffic to Build-A-Bear's corporate locations by developing, implementing, and evaluating local and mall marketing initiatives. Additionally, this role leads marketing efforts for store grand openings, remodels, and closures, playing a critical part in achieving corporate expansion goals.

Responsibilities:

• Coordinate with internal teams to ensure a seamless marketing integration for pop-ups, seasonal, and new store openings
• Execute a comprehensive marketing plan to drive brand awareness
• Coordinate with mall marketing contacts
• Coordinate new store opening signage kits
• In partnership with the field Collaborate with high-volume and tourist locations to ensure visibility
• Support field team with local marketing requests
• Support and coordinate with the Experiential Marketing team to amplify local window displays and signage

Required Qualifications:

• 1-2 years of Marketing event planning, grand openings, tourism marketing, or advertising
• Proficiency with Microsoft Office

Preferred Qualifications:

• Bachelor's degree
• Project Management experience
• 3+ years of Marketing event planning, grand openings, tourism marketing, or advertising

Behavioral Traits for Success:

• Enjoys being recognized for the quality of their work
• Willingness to work within established standards, guidelines, and procedures
• Develops strong job knowledge and competency
• Strong commitment to tasks being completed correctly and on time
• Thrives in a structured environment
• Happy accomplishing work as an individual
• Can work harmoniously with others
• Communication is factual, polite, and professional

Working Environment:

• Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
• Hybrid work schedule
• Corporate Office located St. Louis, MO
• 15% domestic travel

Your Performance Will Be Measured On:

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.

• Decision-making, judgment, and execution
• Deadlines, accuracy, and quality
• Communication
• Collaboration and coordination
• Marketing results
• Responsiveness
• Stakeholder Feedback