Specialist, Marketing Sr.- Software - Canon Solutions America, Inc.

Specialist, Marketing Sr.- Software

US-FL-Boca Raton

Job ID: 32438
Type: Full-Time
# of Openings: 1
Category: Marketing
FL - Boca Raton

About the Role

Responsible for various digital marketing initiatives. Implements high impact Marketing campaigns using multiple electronic platforms to generate and nurture leads. Requirements include technical proficiency with marketing automation, experience building integrated email campaigns and the ability to analyze performance, determine why programs failed or were successful, and continually make and implement recommendations for optimization. This role will have a heavy emphasis on improving the flow of communication and content management via the division’s intranet site, email, SFDC, digital signage, etc.

Your Impact

- Integrates campaign implementation and design that delivers a steady pipeline of high-quality leads to our sales teams (primarily email, mobile, web and events).
- Manages lead and opportunity tracking and deliver regular program performance reports with recommendations for campaign improvements.
- Creates HTML landing pages for campaigns.
- Responsible for cross-department coordination of campaign deliverables.
- Reorganizes and maintains the division’s existing intranet while maintaining appropriate branding, voice and tone according to company branding guidelines.
- Performs other miscellaneous functions and special projects as assigned.

About You: The Skills & Expertise You Bring

- Bachelor's degree in a relevant field or equivalent experience required, plus 5 years of related exp

- Degree in Design, Communications, Marketing or related field (or comparable business discipline).
- Experience as Email or Web Designer as well as managing email marketing campaigns.
- Experience with landing page forms and conversion optimization.
- Familiarity with marketing automation systems such as Eloqua / Marketo (preferred).
- Experience with Sharepoint.
- Ability to turn analysis into action, execute to timelines, and provide comprehensive solutions.
- Demonstrated project management skills.
- Technically proficient with HTML and CSS and graphic software packages.
- Team player with demonstrated ability to work effectively on cross-functional teams.
- Ability to work in a fast paced, multi-tasking environment.

Company Overview

About our Company - Canon Solutions America, Inc. empowers companies of all sizes to succeed by supplying market leading enterprise, production, and large format printing solutions, supported by exceptional professional service offerings. With unwavering dedication to promote professional innovation, Canon Solutions America, Inc. helps drive sustainability, nurture efficiency, and regulate costs through the unification of comprehensive digital and traditional printing and document management solutions. As a wholly owned subsidiary of Canon U.S.A., Canon Solutions America, Inc. is headquartered in Melville, NY and has sales and service locations across the U.S. Our parent company, Canon Inc. (NYSE: CAJ), which earned approximately $30.4 billion in global revenue in 2020, ranks third overall in U.S. patents granted in 2020 and was named one of Fortune Magazines Worlds Most Admired Companies in 2020.

Canon Solutions America offers a competitive compensation package including, for eligible positions, medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are not reviewing this job posting on our Careers site csa.canon.com/careers, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at csa.canon.com/careers.

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