Specialist, Social Media - Jackson Rancheria Casino Resort

This position will communicate the company’s messaging and voice for Jackson Rancheria through social platforms. Create, manage and help boost social media presence for Jackson Rancheria. Grow the company’s social media presence through multi-platform strategic posts, ads, engagement, and promotional activities. Must have working knowledge of all forms of Social Media for business. Knowledge of the Northern California (Sacramento, Stockton, Modesto, Oakland, San Francisco) areas a plus. 

• Ensure that each guest receives outstanding service by creating a friendly environment and following Jackson Rancheria Guest Service Guidelines.
• Manages social media strategies including campaign & content creation, project planning, implementation and execution.
• Manages campaigns through all phases of launch and maintenance, including posting, reporting, analysis and optimization.
• Creates and executes multi-platform, concurrent social and interactive media promotions.
• Serves as an advocate of the company in social media spaces, engaging in dialogues and answering questions and reviews where appropriate. This individual is responsible for knowing everything that is said about JRCR on social media platforms and determining the best strategy for         responding to both negative and positive posts.
• Partners with Management teams to align social media messaging ensuring brand cohesiveness.
• Works closely with creative team and other departments, beyond supplying specs, to develop an integrated media/creative product for company.
• Tracks key metrics such as audience engagement, impressions, reach, referrals, and conversions. Monitors effective benchmarks for measuring the impact of social media programs. Analyzes reviews and reports on effectiveness of campaigns in an effort to maximize results.
• Monitors, assesses, and reports website traffic sources as it relates to social media.
• Attends events, concerts, sponsorships and more on and off property to provide content to social media platforms.
• Researches potential, new, rising social media platforms, partnerships, and promotional opportunities. Prepares research documentation for use.
• Secures social media passwords, branded tags and names on potential platforms.
• Willingness to experiment and innovate building a Jackson following on social media platforms with intent to influence audiences.

• Comfortable in front of the camera as spokesperson for Jackson Rancheria.
• Comfortable being interviewed as well as interviewing others.
• Builds working relationships, coordinates Influencer visits, and monitors content produced for/about Jackson Rancheria. Researching potential Influencer partnerships.
• Willingness to experiment and innovate while protecting the company’s brand and staying in compliance with all regulatory, FTC, and company policies related to social media activities.
• Responsible for accurate tracking and reporting of social media expenses.
• Responsible for determining potential paid social media ads under the general direction of the Media Manager.
• Continuous review of business listings and placement on social media platforms including fact-checking, gathering new and updated information.
• Stays abreast of industry trends, platform developments, business opportunities, and best practices.

QUALIFICATIONS 

• PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) required.
• Experience and working knowledge of multi-social media platforms for business.
• Experience in using social media management software solutions (Sprout, Social, Buffer, Hootsuite).
• Knowledge of SEO practices and strategy implementation.
• Working knowledge in Adobe Photoshop and / or other editing tools.
• Knowledgeable in the use of content governed by copyright restrictions.

EDUCATION and/or EXPERIENCE

• Bachelor's degree or 3-5 years’ work experience or an equivalent combination preferred.

This is not a smoke free workplace.  Although we employ state-of-the-art air filtration systems, cigarette smoke is present in the work environment.