Specialist, Social Media Marketing - Nestle
Bridgewater, NJ
About the Job
At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.
At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
The Specialist, Social Media Marketing (Community Management) is responsible for the day-to-day engagement and community building on social media platforms.
You will be the brand's voice, creating meaningful interactions, responding to comments and messages, and monitoring the overall sentiment across channels. The ideal candidate is a strategic thinker and digital communicator with a passion for creating positive customer experiences and strengthening brand loyalty.
This role involves contributing to social media strategy, implementing community management strategies, and fostering engagement across platforms like Meta, YouTube, Pinterest, Reddit, X, and TikTok. Key responsibilities include managing the social calendar, handling asset trafficking and paid social copywriting, developing organic content pillars, and creating a measurement plan. The specialist will also address consumer inquiries, scale new social media tools, and collaborate on integrated activation planning. Social listening, execution, and engagement are crucial, ensuring real-time monitoring, consumer interaction, and maintaining social media calendars.
Key Responsibilities:
Execution and Engagement
+ Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross-functional teams.
+ Engage in real-time with consumers who interact with brand social channels in positive conversations, relevant trends, and cultural conversations.
+ Maintain organic and paid social media calendars, including copywriting, planning, scheduling, and publishing.
+ Bring a spirit of constant ideation by briefing for and/or creating lo-fi still or video content for organic social channels as needed.
+ Identify influencers/creators who organically engage with the brand and would be a good fit for brand programs and partnerships.
+ Optimize existing agency-created assets and UGC to maintain an active real-time presence on social channels, securing approval and record-keeping.
Community Management:
+ Contribute to social media strategy development with insights from community interactions and trends.
+ Manage organic platform and content pillars.
+ Transform brand social media strategy via creative voice to the community.
+ Implement community management strategies, respond to comments and messages, and foster engagement.
+ Expand community management support across more platforms, including YouTube, Pinterest, Reddit, and TikTok, with a focus on proactive conversation.
+ Manage the social calendar in partnership with the Brand Communications team, taking a social-first approach.
+ Handle asset trafficking and paid social copywriting, ensuring the voice of the brand is consistent.
+ Address consumer services inquiries on social platforms in partnership with ICUC, Freemont, etc.
+ Scale new social media tools and solutions.
+ Own the partnership with the Consumer Engagement Services team to ensure product questions and complaints are addressed in the brand's voice and on time, and collaborate on crisis management.
+ Collaborate with stakeholders on the legal process for social sweepstakes/contests.
Social Listening
+ Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time.
+ Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media.
Integrated Planning
+ Collaborate with the content team to provide real-time feedback on audience preferences, trending topics, and potential opportunities for engaging content.
+ Identify and escalate key topics, trends, or potential issues within the community to relevant internal teams.
+ Collaborate with the Brand Communications team on integrated activation planning, bringing forward social-led activation ideas and working with cross-functional teams to develop and execute.
+ Partner with key stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to brief for and plan organic content needs and amplify activations.
Reporting:
+ Partner on development and implementation of a measurement plan with Senior Manager, Community & Culture, and Brand Communications team.
+ Gather insights from community interactions to help shape content and improve overall engagement strategies.
+ Track community sentiment and provide regular reports on feedback, recurring questions, and common concerns to inform brand strategy and messaging.
+ Deliver quarterly reports and present to key stakeholders, informing the brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and content recommendations.
+ All other duties as assigned as per brand and team needs
Experience
+ Minimum of 2-3 years experience in social media management representing a brand or organization
+ In-depth understanding of social media landscape
+ Fluent in what the modern consumer wants and needs
+ Completed Bachelors Degree
+ Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metrics
+ Exceptional communication (written and oral) skills
+ Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
+ Deep understanding of all social media platforms, particularly Instagram and TikTok.
+ Active participation in health and wellness/movement communities on these platforms is a plus.
+ Willingness to learn and use project management tools like Monday.com, Airtable, and SharePoint.
Preferred Skills
+ Experience with social listening tools like Talkwalker or other relevant tools
+ Experience using Sprinklr social listening and publishing and other tools
+ Experience with CPG brands, including work with large brands and partner agencies
+ Strong creative and strategic thinking abilities.
+ Excellent communication and collaboration skills.
+ Ability to work in a fast-paced environment and manage multiple projects simultaneously.
+ Passion for health, wellness, and movement.
Top consideration will be given to local candidates and those willing to relocate or travel to Bridgewater, NJ; Chicago, IL; West Palm Beach, FL.
The approximate pay range for this position is $55,000- $75,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.
Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefits packages may vary depending on the position. Learn more at:
About Us | Nestlé Careers (nestlejobs.com) (https://www.nestlejobs.com/nestle-in-the-us)
Requisiton ID: 326590
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
The Specialist, Social Media Marketing (Community Management) is responsible for the day-to-day engagement and community building on social media platforms.
You will be the brand's voice, creating meaningful interactions, responding to comments and messages, and monitoring the overall sentiment across channels. The ideal candidate is a strategic thinker and digital communicator with a passion for creating positive customer experiences and strengthening brand loyalty.
This role involves contributing to social media strategy, implementing community management strategies, and fostering engagement across platforms like Meta, YouTube, Pinterest, Reddit, X, and TikTok. Key responsibilities include managing the social calendar, handling asset trafficking and paid social copywriting, developing organic content pillars, and creating a measurement plan. The specialist will also address consumer inquiries, scale new social media tools, and collaborate on integrated activation planning. Social listening, execution, and engagement are crucial, ensuring real-time monitoring, consumer interaction, and maintaining social media calendars.
Key Responsibilities:
Execution and Engagement
+ Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross-functional teams.
+ Engage in real-time with consumers who interact with brand social channels in positive conversations, relevant trends, and cultural conversations.
+ Maintain organic and paid social media calendars, including copywriting, planning, scheduling, and publishing.
+ Bring a spirit of constant ideation by briefing for and/or creating lo-fi still or video content for organic social channels as needed.
+ Identify influencers/creators who organically engage with the brand and would be a good fit for brand programs and partnerships.
+ Optimize existing agency-created assets and UGC to maintain an active real-time presence on social channels, securing approval and record-keeping.
Community Management:
+ Contribute to social media strategy development with insights from community interactions and trends.
+ Manage organic platform and content pillars.
+ Transform brand social media strategy via creative voice to the community.
+ Implement community management strategies, respond to comments and messages, and foster engagement.
+ Expand community management support across more platforms, including YouTube, Pinterest, Reddit, and TikTok, with a focus on proactive conversation.
+ Manage the social calendar in partnership with the Brand Communications team, taking a social-first approach.
+ Handle asset trafficking and paid social copywriting, ensuring the voice of the brand is consistent.
+ Address consumer services inquiries on social platforms in partnership with ICUC, Freemont, etc.
+ Scale new social media tools and solutions.
+ Own the partnership with the Consumer Engagement Services team to ensure product questions and complaints are addressed in the brand's voice and on time, and collaborate on crisis management.
+ Collaborate with stakeholders on the legal process for social sweepstakes/contests.
Social Listening
+ Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time.
+ Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media.
Integrated Planning
+ Collaborate with the content team to provide real-time feedback on audience preferences, trending topics, and potential opportunities for engaging content.
+ Identify and escalate key topics, trends, or potential issues within the community to relevant internal teams.
+ Collaborate with the Brand Communications team on integrated activation planning, bringing forward social-led activation ideas and working with cross-functional teams to develop and execute.
+ Partner with key stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to brief for and plan organic content needs and amplify activations.
Reporting:
+ Partner on development and implementation of a measurement plan with Senior Manager, Community & Culture, and Brand Communications team.
+ Gather insights from community interactions to help shape content and improve overall engagement strategies.
+ Track community sentiment and provide regular reports on feedback, recurring questions, and common concerns to inform brand strategy and messaging.
+ Deliver quarterly reports and present to key stakeholders, informing the brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and content recommendations.
+ All other duties as assigned as per brand and team needs
Experience
+ Minimum of 2-3 years experience in social media management representing a brand or organization
+ In-depth understanding of social media landscape
+ Fluent in what the modern consumer wants and needs
+ Completed Bachelors Degree
+ Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metrics
+ Exceptional communication (written and oral) skills
+ Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
+ Deep understanding of all social media platforms, particularly Instagram and TikTok.
+ Active participation in health and wellness/movement communities on these platforms is a plus.
+ Willingness to learn and use project management tools like Monday.com, Airtable, and SharePoint.
Preferred Skills
+ Experience with social listening tools like Talkwalker or other relevant tools
+ Experience using Sprinklr social listening and publishing and other tools
+ Experience with CPG brands, including work with large brands and partner agencies
+ Strong creative and strategic thinking abilities.
+ Excellent communication and collaboration skills.
+ Ability to work in a fast-paced environment and manage multiple projects simultaneously.
+ Passion for health, wellness, and movement.
Top consideration will be given to local candidates and those willing to relocate or travel to Bridgewater, NJ; Chicago, IL; West Palm Beach, FL.
The approximate pay range for this position is $55,000- $75,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.
Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefits packages may vary depending on the position. Learn more at:
About Us | Nestlé Careers (nestlejobs.com) (https://www.nestlejobs.com/nestle-in-the-us)
Requisiton ID: 326590
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
Source : Nestle
