Specialist, Social Media Marketing - Nestle
Chicago, IL
About the Job
At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.
At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
As the Social Media Specialist, this role is incredibly important to the success of our channels as they are tasked with successfully bringing our social strategy to life. They’ll play a crucial role in shaping our brand voice across our social channels and growing our online community by creating meaningful interactions with consumers. The ideal candidate is a strategic thinker and digital communicator with an unwavering passion for social media.
This role involves contributing to the social media strategy, implementing community management strategies by fostering engagement across platforms, project managing the content development process by collaborating closely with creative and influencer teams, and developing content themself at times. Key responsibilities include managing a social content calendar, content creation, handling content reviews/approvals, asset trafficking, copywriting and publishing, while managing all channel reporting with manager. The specialist will also address consumer inquiries, scale new social media tools, and collaborate on integrated activation planning. Social listening, execution, and engagement are crucial, ensuring real-time monitoring can lead to pivots as needed.
We are looking for a candidate who lives and breathes social media while enjoying the thrill of project management across an integrated ecosystem. Understanding the nuances of platforms, content styles, trends and formats, along with consumer preferences is essential.
KEY RESPONSIBILITIES:
Manning the Channels
+ Maintain social media calendars, including copywriting, planning, scheduling, and publishing while contributing to campaign strategies and amplification plans with manager.
+ Contribute to the development of organic social content pillars, helping to optimize through results found in reporting and community management.
+ Collaborate with stakeholders on the legal process for social content, sweepstakes/contests, usage and more.
+ Deliver monthly and quarterly reports, informing the brand of overall social engagement highlights and measuring performance based on key KPIs to generate data-driven insights and content recommendations.
+ Keep a close pulse on the changes at the platform level, creating reports and real-time communications about opportunities for the brand, while staying close with brand reps at each platform.
+ Collaborate with cross functional partners including but not limited to, creative and influencer teams, PR team, brand and planning teams, legal and regulatory teams, email and CRM teams, plus others.
Content Management
+ Bring a spirit of constant ideation with data-driven insights.
+ Partner with creative teams to guide the content creation process by supporting the development of content briefs, content review/approvals, legal review decks, etc.
+ Create lo-fi still or video content for organic social channels as needed.
+ Mine for additional forms of content including UGC, ambassador/super fan content, repurposed content, etc.
+ Participate in the vetting of potential influencers to ensure they meet the needs of our organic channels.
+ Collaborate with the management of super fans and nano influencers.
+ Work with Brand and Digital leads on content amplification plans.
+ Provide regular reporting, including insights, opportunities, and competitive outlook for influencer content that is published live on organic channels.
Community Management
+ Proactively respond and engage with consumers and prospects on social media channels, embodying the brand’s voice with existing and potential followers in order to grow and maintain brand fans and advocates.
+ Greet and engage influencers, VIPs and celebs who interact with the organic channels.
+ Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media.
+ Identify and escalate key topics, trends, or potential issues within the community to relevant internal teams, making recommendations for when/how the brand participates.
+ Contribute to social media strategy development with insights from community interactions and trends.
+ Implement community management strategies, respond to comments and messages, and foster engagement.
+ Address consumer services inquiries on social platforms in partnership with cross functional partners and Consumer Engagement teams to ensure product questions and complaints are addressed in the brand's voice and on time and collaborate on crisis management.
+ Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time.
+ Track community sentiment and providing regular reports on feedback, recurring questions, and common concerns to inform brand strategy and messaging.
+ Scale new social media tools and solutions.
Experience and Education Requirements
+ Minimum of 2-3 years experience in social media management representing a brand or organization
+ In-depth understanding of social media landscape
+ Fluent in what the modern consumer wants and needs
+ Completed Bachelors Degree
+ Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metrics
+ Exceptional communication (written and oral) skills
+ Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
+ Deep understanding of all social media platforms, particularly Instagram and TikTok.
+ Active participation in health and wellness/movement communities on these platforms is a plus.
+ Comfortable creating content and/or being on camera is a plus.
+ Willingness to learn and use project management tools like Monday.com, Airtable, and SharePoint.
Preferred Skills
+ Experience with tools to lead social listening, publishing, content management, and more
+ Experience with CPG brands, including work with large brands and partner agencies
+ Creative and strategic thinking abilities.
+ Excellent communication and collaboration skills.
+ Ability to work in a fast-paced environment and manage multiple projects simultaneously.
+ Passion for health, wellness, and movement
Top consideration will be given to local candidates and those willing to relocate to Bridgewater, NJ; Chicago, IL; West Palm Beach, FL.
The approximate pay range for this position is $55,000- $75,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.
Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefits packages may vary depending on the position. Learn more at:
About Us | Nestlé Careers (nestlejobs.com) (https://www.nestlejobs.com/nestle-in-the-us)
Requisition ID: 326584
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
As the Social Media Specialist, this role is incredibly important to the success of our channels as they are tasked with successfully bringing our social strategy to life. They’ll play a crucial role in shaping our brand voice across our social channels and growing our online community by creating meaningful interactions with consumers. The ideal candidate is a strategic thinker and digital communicator with an unwavering passion for social media.
This role involves contributing to the social media strategy, implementing community management strategies by fostering engagement across platforms, project managing the content development process by collaborating closely with creative and influencer teams, and developing content themself at times. Key responsibilities include managing a social content calendar, content creation, handling content reviews/approvals, asset trafficking, copywriting and publishing, while managing all channel reporting with manager. The specialist will also address consumer inquiries, scale new social media tools, and collaborate on integrated activation planning. Social listening, execution, and engagement are crucial, ensuring real-time monitoring can lead to pivots as needed.
We are looking for a candidate who lives and breathes social media while enjoying the thrill of project management across an integrated ecosystem. Understanding the nuances of platforms, content styles, trends and formats, along with consumer preferences is essential.
KEY RESPONSIBILITIES:
Manning the Channels
+ Maintain social media calendars, including copywriting, planning, scheduling, and publishing while contributing to campaign strategies and amplification plans with manager.
+ Contribute to the development of organic social content pillars, helping to optimize through results found in reporting and community management.
+ Collaborate with stakeholders on the legal process for social content, sweepstakes/contests, usage and more.
+ Deliver monthly and quarterly reports, informing the brand of overall social engagement highlights and measuring performance based on key KPIs to generate data-driven insights and content recommendations.
+ Keep a close pulse on the changes at the platform level, creating reports and real-time communications about opportunities for the brand, while staying close with brand reps at each platform.
+ Collaborate with cross functional partners including but not limited to, creative and influencer teams, PR team, brand and planning teams, legal and regulatory teams, email and CRM teams, plus others.
Content Management
+ Bring a spirit of constant ideation with data-driven insights.
+ Partner with creative teams to guide the content creation process by supporting the development of content briefs, content review/approvals, legal review decks, etc.
+ Create lo-fi still or video content for organic social channels as needed.
+ Mine for additional forms of content including UGC, ambassador/super fan content, repurposed content, etc.
+ Participate in the vetting of potential influencers to ensure they meet the needs of our organic channels.
+ Collaborate with the management of super fans and nano influencers.
+ Work with Brand and Digital leads on content amplification plans.
+ Provide regular reporting, including insights, opportunities, and competitive outlook for influencer content that is published live on organic channels.
Community Management
+ Proactively respond and engage with consumers and prospects on social media channels, embodying the brand’s voice with existing and potential followers in order to grow and maintain brand fans and advocates.
+ Greet and engage influencers, VIPs and celebs who interact with the organic channels.
+ Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media.
+ Identify and escalate key topics, trends, or potential issues within the community to relevant internal teams, making recommendations for when/how the brand participates.
+ Contribute to social media strategy development with insights from community interactions and trends.
+ Implement community management strategies, respond to comments and messages, and foster engagement.
+ Address consumer services inquiries on social platforms in partnership with cross functional partners and Consumer Engagement teams to ensure product questions and complaints are addressed in the brand's voice and on time and collaborate on crisis management.
+ Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time.
+ Track community sentiment and providing regular reports on feedback, recurring questions, and common concerns to inform brand strategy and messaging.
+ Scale new social media tools and solutions.
Experience and Education Requirements
+ Minimum of 2-3 years experience in social media management representing a brand or organization
+ In-depth understanding of social media landscape
+ Fluent in what the modern consumer wants and needs
+ Completed Bachelors Degree
+ Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metrics
+ Exceptional communication (written and oral) skills
+ Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
+ Deep understanding of all social media platforms, particularly Instagram and TikTok.
+ Active participation in health and wellness/movement communities on these platforms is a plus.
+ Comfortable creating content and/or being on camera is a plus.
+ Willingness to learn and use project management tools like Monday.com, Airtable, and SharePoint.
Preferred Skills
+ Experience with tools to lead social listening, publishing, content management, and more
+ Experience with CPG brands, including work with large brands and partner agencies
+ Creative and strategic thinking abilities.
+ Excellent communication and collaboration skills.
+ Ability to work in a fast-paced environment and manage multiple projects simultaneously.
+ Passion for health, wellness, and movement
Top consideration will be given to local candidates and those willing to relocate to Bridgewater, NJ; Chicago, IL; West Palm Beach, FL.
The approximate pay range for this position is $55,000- $75,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.
Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefits packages may vary depending on the position. Learn more at:
About Us | Nestlé Careers (nestlejobs.com) (https://www.nestlejobs.com/nestle-in-the-us)
Requisition ID: 326584
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
Source : Nestle
