Sr. Analyst, Audience Strategy - IDR Inc

Join our client's team as a Sr. Analyst, Audience Strategy, a role designed for strategic thinkers with a talent for developing intricate audience design and executing multichannel customer communications. This opportunity is ideal for those seeking to contribute to a large, team-oriented organization.

Responsibilities:
– Develop and execute complex audience design and strategy for multichannel customer communications
– Understand and define customer data parameters, database structures, models, and campaign management tools
– Translate marketing objectives into optimal audience selection criteria for business campaigns
– Design sophisticated multichannel campaigns based on key stakeholder input
– Ensure rigorous quality assurance/control for audience targeting
– Collaborate with technology, data, channel, and model development teams to enhance campaign impact
– Utilize Treasure Data Audience Studio for audience development, testing, execution, and monitoring

Qualifications:
– Minimum of three years' experience in marketing campaign support and execution
– Two years' professional experience with Treasure Data Audience Studio
– Proficiency in reading SQL queries
– Experience with User Acceptance Testing (UAT) during data/platform migration
– Willingness to travel as future needs require
– BA/BS degree (preferred)
– Experience in Business to Customer (B2C) marketing (preferred)
– Experience in the hospitality industry and/or credit card/financial services (preferred)

Benefits:
– Comprehensive benefits package including Medical, Vision, and Dental
– Opportunity to join an industry-leading organization
– Collaborative and team-oriented culture

Join us and leverage your skills in a dynamic, rewarding environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. IDR is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite employees to voluntarily self-identify their race or ethnicity, gender, and veteran status (if applicable). Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. You may access this form here.