Sr. Analyst, Marketing Analytics (Web / App) - Vail Resorts

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you! Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first). Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you! Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first). JOB SPECIFICATIONS? + Team: Marketing Analytics + Department: Omni-Channel Marketing & Marketing Operations + Expected Pay Range: $74,100 - $96,456?+ annual bonus.?Actual pay will be adjusted based on experience. + Location: Hybrid, Remote, US (more info below) + Hours: 9 am - 5 pm MT + Days: Monday - Friday, but weekend work may be expected occasionally, during peak sales weekends TEAM OVERVIEW - MARKETING ANALYTICS + The Marketing Analytics team empowers data-driven decisions to improve guest engagement through marketing and digital channels, fueling business growth. + We're passionate about problem-solving, innovation, and positively impacting business results. We approach problem-solving from perspectives that are data-driven as well as grounded in business intuition. + We embrace a growth mindset and foster a culture of learning & experimentation. + We value diversity, inclusivity, and individual expression. We believe diverse perspectives are critical to delivering exceptional work products and experiences. + The Marketing Analytics team sits within the Omni-Channel Marketing department. The Marketing organization is the growth and innovation engine for Vail Resorts. ROLE DETAILS - SR. ANALYST, MARKETING ANALYTICS (WEB / APP) Reporting to the Sr. Manager of Marketing Analytics, you will lead and support measurement, reporting & insights across our marketing & digital channels -- primarily Web, Ecomm and App. Your analyses will support growing our lines of business (Season Pass, Ski School, My Epic app, Rentals, etc.). You will partner with Web, Ecomm and App teams on analytics support & leadership, such as: + Marketing channel attribution (visits, conversions) + Go-To-Market reporting + Ecomm funnel analysis (conversion and drop-off) + Landing page optimizations + User flow analysis + Dashboard builds (self-service & ad-hoc) + Improved naming conventions for page names, components, and URLs + SEO measurement & reporting + A/B testing varying headlines / images / etc. You will also lead omni-channel analyses by partnering with other analysts within Marketing Analytics and channel specialists from Paid Media, Relationship Marketing and Organic Social. You will support our next phase of growth & innovation by merging marketing data with guest analytics to unlock new insights and perform advanced analytics analyses such as Propensity-to-Buy, Likelihood-to-Ski, Churn Prediction, Marketing Attribution, Cross-Channel Funnel Analysis, and more. Tools leveraged in this role: + Primary: Adobe Analytics, SQL, Snowflake, Tableau, Microsoft Excel/Powerpoint, JIRA, Omnibug + Secondary: Mouseflow, Google Trends, Sitecore CMS, Python ROLE QUALIFICATIONS Requirements: + Strong quantitative and analytical skills with proven marketing success + 2+ years in marketing analytics (paid media / web / ecomm / app) + Experience managing and analyzing large marketing & media datasets + Proficiency with web & media analytics tools (Adobe, Google Analytics, etc.) + Skills in data visualization (Tableau or similar) + Effective communicator with data storytelling ability + Comfortable in fast-paced environment + Passion for data-driven marketing Preferred: + Proficiency in SQL and/or Python + Knowledge across multiple channels (Paid Media, Relationship Marketing, Digital) + Familiarity with Snowflake/cloud databases Location: Hybrid, Remote, US + Employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. + Employees living outside of a commutable distance can work remotely from: British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law. Job Benefits + Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons + MORE employee discounts on lodging, food, gear, and mountain shuttles + 401(k) Retirement Plan + Employee Assistance Program + Excellent training and professional development Full Time roles are eligible for the above, plus: + Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours) + Free ski passes for dependents + Critical Illness and Accident plans The expected Total Compensation for this role is $74,100 - $96,465 + annual bonus. Individual compensation decisions are based on a variety of factors. **Job Benefits** + Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons + MORE employee discounts on lodging, food, gear, and mountain shuttles + 401(k) Retirement Plan + Employee Assistance Program + Excellent training and professional development Full Time roles are eligible for the above, plus: + Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours) + Free ski passes for dependents + Critical Illness and Accident plans Vail Resorts offers a 'Hybrid' work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law. _Requisition ID 504382_ _Reference Date: 08/22/2024_ _Job Code Function:_ _Job Type: [[JobType]]_