Sr. Brand Marketing Manager - Revant Optics

Summary

Are you ready to take ownership of a brand that’s poised for its most exciting year yet? As the Senior Brand Marketing Manager at Revant Optics, you’ll be at the helm of our brand’s voice, positioning, and growth strategy. Working closely with Stephen, our Director of Marketing and Ecommerce, you’ll lead campaigns and initiatives that elevate brand awareness, support product launches, and drive revenue growth—all while shaping the future of our expanding marketing team.

At Revant, we’re more than just a replacement lens company—we’re committed to sustainability, innovation, and providing exceptional products that are better for both people and the planet. In this role, you’ll be the brand authority, ensuring that everything we do reflects our mission to create sustainable products that keep eyewear in play. As we gear up to launch new, innovative products, your strategic insight will help guide us through one of the most exciting phases in the company’s history.

If you’re passionate about leading high-impact marketing strategies, working collaboratively with creative and digital teams, and driving forward-thinking brand initiatives, we want to hear from you. Join us in revolutionizing the eyewear industry and helping people make choices that align with a more sustainable future.

Essential Functions

Brand Communications Strategy and Planning

• Develop and implement a comprehensive brand communications strategy with clear goals and KPIs.
• Lead annual and quarterly planning to ensure cohesive and aligned brand marketing initiatives.
• Manage the marketing calendar, coordinating cross-functional campaigns, product launches, and promotions.
• Conduct market research to understand customer needs and behaviors, using insights to shape brand positioning.

Brand Positioning and Consistency

• Conduct market research to understand customer needs and behaviors, using insights to shape product positioning across the website and other marketing channels.
• Own Revant’s brand messaging, ensuring it communicates the value and benefits of products effectively to Revant’s target audience.
• Act as the brand guardian, maintaining consistent brand voice, tone, and visual identity across all channels.
• Collaborate with in-house content creators, designers, and external partners to maintain a unified brand presence across all content and communications.

Go-to-Market Campaign Leadership

• Lead go-to-market execution for new product launches, collaborating with marketing, product, ecommerce, and customer service teams to ensure successful launches.
• Develop brand marketing campaigns, including email, social media, content, and influencer strategies, and other digital channels.
• Oversee promotional sales that increase brand visibility and drive revenue.
• Analyze campaign performance and brand health metrics, providing actionable insights to senior management.

Brand Partnerships and PR

• Manage PR efforts with agencies and partners to secure product reviews and media features.
• Identify and pursue brand partnership opportunities that align with Revant’s values and target audience, such as product collaborations or co-branded marketing initiatives.
• Oversee the development of an influencer marketing program to spread awareness of Revant’s products. 

Team Leadership and Development

• Recruit, manage and mentor a team of brand marketing professionals, including social media manager, marketing specialists, designers, content creators, and contract photographers/videographers.
• Provide clear direction, set measurable goals, and foster a collaborative, high-performing team environment.

Revant offers a competitive compensation package including:

• Base salary or hourly pay range, $105,000 - $120,000 (dependent upon experience)
• Eligible for the company bonus program
• Health, dental and vision benefits
• 401k with 4% company matching
• 3 weeks Paid Time Off per year
• Monthly parking pass or monthly TriMet pass reimbursement
• 10 company paid holidays per year
• 16 hours of volunteer time off per year
• $500 charitable donation match

About Revant

Revant is the largest and fastest-growing direct-to-consumer replacement lens company on the planet.  We are dedicated to creating the most sustainable vision brand in the world by keeping eyewear in play.  We are committed to evolving the eyewear industry with innovative and sustainable optical manufacturing processes and products designed to provide the best visual experience possible.  Our dedication to making better products in a better way, and providing stellar consumer experiences, is fueled by the belief that the vision industry needs to focus less on flash and more on thoughtfulness.

Revant is committed to the principles of inclusion, diversity, and equity. We create community and build trust by fostering a culturally attentive organization. We reach out to diverse candidates who will contribute a range of perspectives, experiences, skills and ideas to how we work, our programs and our services to best serve, reach and reflect the rich diversity of the customers we serve.

Revant Values

Initiative 

Empathy 

Focus

Trust

Competencies

• Strong understanding of brand strategy, messaging, and go-to-market execution.
• Ability to translate customer insights and market research into effective product positioning and communications.
• Ability to think long-term and strategically about market opportunities and positioning.
• Expertise in managing multi-channel brand campaigns across digital, social media, email, and content marketing.
• Proficient in using digital marketing tools and platforms, including Google Analytics.
• Strong analytical skills with the ability to measure and report on campaign performance and brand health metrics.
• Experience developing and nurturing brand partnerships and managing PR efforts.
• Exceptional project management skills, with the ability to manage multiple initiatives simultaneously.
• Creative thinking and the ability to work hand-in-hand with designers and photographers.
• Strong leadership and the ability to influence teams without direct authority.
• Strong communication skills, with the ability to present strategies and results to stakeholders.

Education and Experience 

• Bachelor’s degree in Marketing, Business, or a related field.
• 5 years of product marketing experience, preferably in a direct-to-consumer environment.
• 3 years of experience developing and launching GTM strategies and digital marketing campaigns for an e-commerce company.
• Experience managing junior team members, with the ability to comfortably conduct effective performance reviews.
• Familiarity with the vision care industry, particularly lenses and eyewear, is a plus.

Intangibles

• Ability to think strategically while maintaining attention to detail in execution.
• Demonstrate empathy and clear communication in managing both internal teams and customer-facing initiatives.
• Collaborate effectively to deliver exceptional customer experiences.
• Strong alignment with company values, including initiative, empathy, focus, and trust.
• Continuously seek opportunities to improve processes and marketing effectiveness.

Work Environment - Hybrid (Tuesdays and Wednesdays in office)

While working remotely, you will need a quiet space that you can use to allow you to be present and focused during work hours.  In addition to two days in the office per week, your position may require you to be physically in the office more often when projects or in person meetings are required. 

When working at the office, we operate under Good Manufacturing Practices which may at times require wearing safety glasses and closed toe shoes.  This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

• Ability to lift and carry objects weighing up to 25 lbs., as occasional lifting and movement of office-related materials may be required.
• Use of computer and office equipment.  Proficiency in using computers, keyboards, and other office equipment is essential.
• Some office-related tasks may require moving around the office, reaching for files, or accessing equipment, necessitating mobility and flexibility.
• The ability to handle paperwork, operate office machinery, and perform various administrative tasks requires good manual dexterity.

Travel

One international trip per year of about two weeks is expected. 

AAP/EEO Statement

It is the policy of Revant Optics to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Revant Optics will provide reasonable accommodations for qualified individuals with disabilities.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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