Sr Comms & Content Strategist - Textron

Sr Comms & Content Strategist

Description

_About This Role_

The Sr Content & Communications Strategist will be responsible for developing and executing a multichannel editorial strategy for Textron Systems\

Reporting to the Manager, Digital Development, this position is part of Textron Systems’ Strategic Communications & Creative Services team\

The Sr Content & Communications Strategist will work closely with a variety of internal stakeholders to understand key business strengths, weaknesses, opportunities and threats, translating these into a unified content strategy covering a multitude of channels including, but not limited to, social media, web and print\

Curating contributed content for these channels, as well as leading development of a variety of content, this individual will use key performance indicators to evaluate the performance of content and make strategic recommendations for continuous improvement\

This role requires 3\-5 years of proven experience, as well as strong cross\-functional collaboration with internal and external stakeholders to deliver innovative and measurably successful results\

_RESPONSIBILITIES:_

Partnership with stakeholders to recommend and execute content that drives brand recognition and positive perception in the marketplace among key stakeholder groups

Manage segment social media channels and editorial calendar, with due consideration for channel and audience differentiation to achieve expected KPI results and audience growth

Understand and interpret highly technical information and translate into multiple content types for product lines and capabilities to support brand journalism

Own website editorial calendar, developing content plans that align with business goals and objectives while working with stakeholders to execute and achieve expected KPI results and audience growth

Write and edit numerous content types:

News articles

Social media content

Q&As/other brand journalism pieces

Infographics

Photo stories

Listicles

Use tools like Canva and PlayPlay to produce video and graphic content across multiple channels:

Reels

Stories

Highlights

Lives

Video

Ongoing measurement of KPIs and continuous improvement actions to achieve expected KPI results and audience growth

Partner with Digital Development Specialist on strategic SEO continuous improvement plan focusing on content development\

Own and develop social advertising plans across social channels, including Facebook, Instagram, LinkedIn, X & YouTube

Other as assigned

Qualifications

_REQUIREMENTS_

Portfolio review

_EDUCATION_

No less than 3 years of pertinent experience

Bachelor’s degree or higher in a pertinent field such as Journalism, Communications, Marketing, Fine Arts, Media or Business

_POSITION REQUIREMENTS_

Superlative verbal and written communication skills

Strong project management skills and organization

Superior editing capability and attention to detail

Graphic design/video editing/software experience commensurate with job responsibilities

Strategic mindset with ability to turn business imperatives into powerful content campaigns and measurably successful content pieces

Proactive and action\-oriented

Finds common ground easily with colleagues at all levels and roles

_How We Care_

At Textron Systems, our talented people make us successful\.We promote an inclusive environment where we value individuality, differences, and unique perspectives\

Our Company is committed to offering employees opportunities to grow and develop\

Our benefits and compensation packages are designed to help our talented employees excel and achieve their goals, so they can make a difference every day in and outside of the workplace\

Below are just a few examples\! \- Flexible Work Schedules \- Education Assistance \- Employee Resource Groups \(ERGs\) \- Career Development & Training Opportunities \- Wellness Program \(including Fitness Reimbursement\) \- Medical, Dental, Vision & 401\(K\) with Company Funding \- Paid Parental Leave

_Are you a Military Veteran?_

Textron's products and services are trusted everyday by those who protect our country\.We are dedicated to hiring these Veterans and aim to translate their skills to make an impact on our Company\

EEO Statement

Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of, race, color, religion, gender, age, national origin, military status, veteran status, handicap, physical or mental disability, sexual orientation, gender identity, genetic information or any other characteristic protected by law\

Recruiting Company:

Textron Systems

Primary Location:

US-Maryland-Hunt Valley

Job Function:

Communications

Schedule:

Full-time

Job Level:

Individual Contributor

Job Type:

Experienced

Shift:

First Shift

Travel:

Yes, 10 % of the Time

Job Posting:

10/24/2024, 11:00:00 PM

Job Number:

328326