Sr. Content Marketing Manager - whatfix101

Who are we?

Whatfix is a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider. Utilizing GenAI technology, Whatfix enhances all stages of software deployment with application simulation, product analytics, and digital adoption, driving business outcomes such as increased revenue win rates, cost reduction, risk compliance, enhanced productivity, and improved user experience. We have seven offices in the US, India, UK, Germany, Singapore, and Australia, supporting 700+ global customers, including 80+ Fortune 500 companies. Whatfix has raised $140 million to date and is backed by marquee investors, including Softbank, PeakXV, Dragoneer, and Cisco Investments.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
• Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• The sole vendor named as Customers’ Choice: 2024 Gartner® Voice of the Customer for Digital Adoption Platform Report.  We also boast a star rating of 4.6 on G2 Crowd 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%
• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Third Consecutive Year
• Won the Silver for Stevie's Employer of the Year 2023
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

Are you a data-driven content marketer with a growth mentality? Do you have a passion for optimizing content based on user intent? Does monitoring GA4 and Ahrefs for traffic improvements, conversions, and SERP jumps excite you?

The Whatfix Content Marketing team seeks an experienced Content Marketing Manager for a senior role on a high-performing, lean, growth-oriented team. This role would be a content manager across the Whatfix content library of 600+ content assets. You would monitor page analytics to report on traffic decay and close-to-impact articles using GA4, Ahrefs, and event tracking tools. You are hands-on and more than willing to optimize and update content yourself, and you can provide direction to the larger content team on identifying the highest-priority content optimization opportunities.

This role is expected to have strong on and off-page SEO experience. You’ll be challenged with interlinking related content and orchestrating content in a user-friendly, intelligent way that clusters related content and guides users to find what they’re looking for. You’ll be tasked with managing routine SEO tasks like identifying content cannibalization, fixing on-page SEO issues like 404s and canonical issues, maintaining relationships with other content marketers for link-building purposes, and managing Jr. SEOs and link builders. 

Responsibilities:

• Auditing, refreshing, and pruning content across the Whatfix blog.
• Keeping a pulse on the Whatfix blog to understand what articles are falling in traffic, which is underperforming, and what needs to be updated.
• Owning content refreshes by writing content for optimizations and assigning priority tasks for writers.
• Owning an interlinking strategy ensuring all new content is adequately linked to related content.
• Drive organic traffic growth by executing SEO strategy through content optimization, onsite SEO, offsite SEO, site speed & performance, site structure.
• Make data-driven recommendations and decisions that optimize visitor experience, increase engagement and improve conversion rate.
• Scrappy and ready to instantly contribute to a high-performing content marketing team.

Qualifications:

• Strong understanding of content marketing principles and strategy. You understand user intent, how to build world-class content, and are confident in your copy writing skills.
• Experience managing large content libraries, performing content audits, understands user intent, and can provide direction to writers for optimization projects.
• 4+ years of experience with GA4, Tag Manager, Search Console, and Ahrefs.
• Experience managing content libraries in Wordpress.
• Experience creating and managing Airtable boards is a big plus.
• Experience with Elementor is a big plus.
• Experience with analytics tools like Amplitude, Hotjar, Heap, etc. are a plus.
• Experience with website localization and translation projects is a big plus.

Perks / Benefits

• Uncapped incentives
• Equity plan
• Mac shop, work with the newest technologies
• Unlimited PTO policy
• Paid maternity leave
• Monthly cell phone stipend
• Paid UberEats lunches-daily
• Medical, Dental, and Vision coverage (Whatfix pays 80% of the premium for individuals and their families; for the HSA, Whatfix contributes $1,000 for individuals and $2,000 for a family)
• Work side by side with the Co-founder and CRO in the San Jose office
• Team and company outings
• Learning and Development benefits

At Whatfix, we value collaboration, innovation, and human connection. We believe that working together in the office five days a week fosters open communication, strengthens our community, and drives innovation, helping us achieve our goals more effectively.

To facilitate global collaboration, our US teams start and end early, while our India teams start and end late. US teams do not have any evening meetings. Relocation and Sponsorship offered.

We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust is the foundation; and Do it as you own it.

Whatfix is an Equal Opportunity Employer and an E-Verify participant. All activities must comply with our Equal Opportunity Laws, ADA, and other regulations, as appropriate.

We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.

The salary range for this position is 110K-140K Compensation offered will be determined by factors such as level, job-related knowledge, skills, and experience.

Due to our company's global nature and hiring committees spanning different time zones, the interviews for this role will be recorded for those not in attendance to review.