Sr. Conversion Rate Optimization Manager - Bonneville Communications

Sr. Conversion Rate Optimization Manager Needed

About Us

Boncom is a strategic advertising and consulting agency that exists to solve noble problems, promote positive behavior change and build relevance for good causes. We develop innovative and strategic campaigns, both traditional and digital, and are fortunate to work for great organizations that are cause-oriented and who strive to do good in the world. Our staff comprises of exceptionally talented team members who bring these clients' meaningful messages to life.

We are looking for a highly skilled data-driven and detail-oriented digital marketer with a curious mindset and passion for results! You are the right candidate if you have a strong understanding and hands-on experience with A/B and multivariate testing, website analytics, conversion strategies and tactics that help drive performance and insights for a large global client.

Required Qualifications: 

• Experience: 5+ years of experience in conversion rate optimization, digital marketing, or a related field. 10 years preferred.
• Analytical Skills: Proficiency in analytics and testing tools like Google Analytics, Optimizely, VWO, Hotjar, etc.
• Technical Skills: Basic understanding of HTML, CSS, JavaScript, and other web technologies.
• Statistical Knowledge: Strong grasp of statistical analysis and experience in deriving insights from complex data sets.
• Reporting and Communication Skills: Excellent communication and presentation skills to convey insights and strategies to stakeholders.

Nice-to-Have Qualifications:

• Bachelor's degree in Marketing, Design, Business, Statistics, or a related field. Master's degree preferred.
• Advertising agency experience
• A passion for understanding the client, and for making their digital experience amazing
• Experience optimizing video for ads, landing pages, social, email, and other channels
• Ability to speak Spanish or Portuguese

Responsibilities of this role: 

• Strategy Development: Develop and implement robust CRO strategies to optimize the customer journey and increase conversion rates across all digital platforms and clients.
• A/B Testing: Design, execute, and analyze A/B and multivariate tests to evaluate the performance of web content, landing pages, and user experiences.
• Data Analysis: Additionally utilize analytics tools to gather insights, identify opportunities, and make data-driven decisions.
• User Experience: Collaborate with UX/UI designers to enhance website usability, design, and content to improve conversion rates.
• Stakeholder Communication: Communicate findings, insights, and recommendations to stakeholders, ensuring alignment with business goals.
• Optimization Initiatives: Lead optimization initiatives, including personalization, segmentation, and targeting to enhance user engagement.
• Technology Integration: Integrate the latest technologies and tools to enhance the efficiency and effectiveness of CRO efforts.

Great Benefits: Boncom is a fantastic place to work, with aggressive compensation, a great benefits package, a progressive culture, awesome work environment, great clients and a chance to make a difference in the world through the causes we promote. Benefits and perks of working at Boncom include:

• Medical, Dental, AD&D, Life, and Vision Insurance
• 401K (with a company match)
• Company sponsored retirement program
• Tuition Reimbursement
• Charitable donation matching
• Paid time off and 12 paid holidays
• Flexible schedule
• Fully stocked kitchen and catering
• Hybrid working: Tuesdays and Wednesdays work in the office; Mondays, Thursdays and Fridays work remote

We believe that our work, our organization, and each of us as individuals is better when our perspective and worldview is diverse, broad, and empathetic. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Boncom is an equal opportunity employer.