Sr. Demand Marketer (Paid Social - LinkedIn) - BambooHR
Draper, UT
About the Job
Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.
Essential Job Duties
As a Demand Marketer in Paid Social, you will be an integral part of our world-class Digital Marketing Team who push each other to grow and provide ample support on the way there. Because we have support and resources from other departments, you will have roadblocks removed and be set free to do what you do best, focusing on your campaigns! You will be responsible for working closely with other team members to manage and grow the Paid Social channel. You will live in conversion data, utilizing your creative and analytical skills to optimize a large investment that will result in thousands of future customers. We want to make sure we hire a driven person who will excel in the role and elevate the culture. If this sounds exciting, then our Paid Social position will be perfect for you! As a Sr. Demand Marketer at BambooHR,
You will:
- Manage day-to-day activities across LinkedIn Ads, and assist with Facebook/Instagram Ads, YouTube Ads, MSAN, Pandora and more
- Optimize, maintain, and scale paid acquisition campaigns while maintaining efficiency metrics
- Create, prioritize, and implement testing across campaigns to continually improve account performance
- Analyze performance metrics across multiple systems and build actionable insights to not only grow lead and MQL volume but also meet revenue goals
- Collaborate with the marketing operations team and data analysts to improve tracking, reporting, and marketing processes
- Work closely with cross-functional marketing teams to build cohesive campaigns across groups
- Communicate ideas, tests, results, and KPIs to the demand generation team as well as to management
What You Need to Get the Job Done
- You have at least 5+ years of experience managing and scaling successful B2B Paid Social campaigns (specifically on LinkedIn, Facebook/Instagram, and YouTube)
- You're a literal pro at managing ad spends
- You have a track record of successfully growing paid social campaigns while maintaining ROI
- Excel is your bread and butter and you know how to create and manipulate advanced reports
- You have a strong analytical mindset and can effectively prioritize time based on the biggest potential yield and impact
- You're an effective, consistent, and reliable collaborator and communicator (both verbally and through writing)
- You're a creative problem solver and can think out of the proverbial box to come up with new and innovative ways to problem-solve
- Experience with A/B testing and CRO collaboration
What Will Make Us REALLY Love You
- You have experience working with the specific tools and software our team uses (Tableau, Salesforce, Marketo, etc.)
- You have a relevant college degree or equivalent Paid Social experience
- You challenge what is believed to be possible for scaling Paid Social (our goals are large, but we'd love your goals to be even larger!)
- You stay on top of industry trends because you like to learn, and hey, it's what professionals do
What You'll Love About Us
- Great Company Culture. We've been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor, & Comparably for our great workplace culture.
- Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
- Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
- Health Benefits. Medical with HSA and FSA options, dental, and vision.
- Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
- Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
- Give back. Get paid to give your time to the community: ask us about this!
- Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
- Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.
#LI-Hybrid
About Us
Our mission is simple: we want to set people free to do meaningful work. People love our software—and it turns out that people love working here too. We've been recognized as a "Best Company to Work For"and we're proud of our team for creating software that makes an impact in the lives of HR pros and employees all over the world.
BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.
BambooHR is An Equal Opportunity Employer--M/F/D/V
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