Sr. Director eCommerce and Paid Media - Community Coffee

Sr. Director eCommerce and Paid Media

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Department:  Marketing

Reports To:  Senior Vice President Marketing & eCommerce

Travel Required: Up to 25%

Why Join Community Coffee?

Community Coffee Company is the #1 family-owned and operated retail coffee brand in America.  Rooted in family and tradition, yet always looking to the future, you can expect a fast-paced environment that is both challenging and rewarding. Join us and make your passion your profession!

Position Overview

As Community Coffee embarks on its next phase of growth, we are seeking a strategic and transformational Senior Director of eCommerce and Paid Media to lead an evolution of our digital marketing, eCommerce, shopper marketing, and paid media capabilities.The Sr. Director of eCommerce & Paid Media is a critical member of the marketing team who will develop the strategic roadmap to grow our eCommerce business including our Amazon and DTC channels.  This leader will be responsible for owning the brand’s digital experience, customer acquisition strategy, and driving brand growth via eCommerce sales channels. 

The ideal candidate will have a mix of eCommerce sales and marketing experiences in the consumer products industry

with depth in eCommerce and Paid Media strategy. This leader must bring a blend of “art and science” to the role – a proven storyteller and digital marketing leader, who also leverages data, insights and technology to drive marketing strategies and business growth. The candidate will have a deep understanding of the “modern marketing toolkit.” Digitally focused, the right candidate will possess strong experience managing multiple online sales channels, with particular knowledge of leading platforms including Amazon.com and Walmart.com.

A “scrappy” and resourceful marketer, the Sr. Director of eCommerce and Paid Media will pivot easily between strategist and doer – comfortable setting eCommerce and Paid Media marketing strategies as well as rolling up their sleeves to build internal processes and capabilities. Our Sr. Director of eCommerce & Paid Media will be accustomed to working

with lean resources and will know how to get the most leverage out of the marketing budget to yield strong results. The ideal candidate will need to be a highly collaborative, adaptable, team-oriented leader and effective communicator who can influence and build meaningful relationships. They must be self-aware and cognizant of their style affecting the

behavior of others and respectful of the company’s heritage and depth of experience among their peers. Alignment to the brand’s values is imperative, along with the ability to deeply understand the consumer target and brand positioning.

Function Related Activities/Key Responsibilities

• eCommerce Strategy Development & Execution
  • Builds sharp, thoughtful ecommerce strategies to achieve revenue and profit goals
  • Outlines clear performance objectives and establishes reporting mechanisms to regularly assess outcomes and make on-going adjustments to improve performance metrics
  • Optimizes digital merchandising across owned and retailer digital storefronts; Closely manages paid media budgets across multiple e-commerce channels to yield the highest ROI
  • Creates technology solution to accelerate B2B online revenue opportunities
• DTC Website Optimization
  • Develops understanding of customer journey and ensures the brand’s digital footprint and customer service interactions reflect the brand’s values
  • Enhances the communitycoffee.com user experience to improve customer’s brand experience
  • Fosters deeper connection with target consumers via effective storytelling and engaging social media strategy
• Leadership and Collaboration
  • Works across the company, collaboratively with technology, operations and sales peers, to influence and drive the holistic eCommerce and paid media strategy
  • Develops eCommerce capability across the organization to become a competitive advantage, attracting and developing top digital talent
  • Stays at the forefront of technology and innovation on the path to purchase journey, and can drive adoption of the right digital methods to win with consumers
  • Has gravitas and presence that is felt broadly by CEO and executive leadership team. Able to help the enterprise better understand how to drive profitable e-commerce growth
  • Runs the digital marketing organization efficiently, removing roadblocks at speed
  • May be asked to perform additional duties as necessary
• Setting Strategy
  • The ability to create and articulate an inspiring vision for the organization, not only for the areas they are directly responsible for, but Community as a whole.
  • The inclination to seek and analyze data from a variety of sources to support decisions and to align others with Community’s overall strategy.
  • An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.
  • The ability to effectively balance the desire/need for broad change with an understanding of how much change the organization is capable of handling, to create realistic goals and implementation plans that are achievable and successful.
• Executing for Results
  • The ability to set clear and challenging goals while committing Community to improved performance; tenacious and accountable in driving results.
  • Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations.
  • A risk-taker who seeks data and input from others to foresee possible threats or unintended circumstances from decisions; someone who takes smart risks.
  • A leader who is viewed by others as having a high degree of integrity and forethought in their approach to making decisions; the ability to act in a transparent and consistent manner while always taking into account what is best for Community.
• Leading Teams
  • The ability to attract and recruit top talent, motivate the team, delegate effectively, celebrate diversity within the team, and manage performance; widely viewed as a strong developer of others.
  • The ability to persevere in the face of challenges and exhibit a steadfast resolve and relentless commitment to higher standards, which commands respect from followers.
  • A leader who is self-reflective and aware of their own limitations; leads by example and drives the organization's performance with an attitude of continuous improvement by being open to feedback and self-improvement.
• Relationships and Influence
  • Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.
  • An ability to inspire trust and followership in others through compelling influence, powerful charisma, passion in their beliefs, and active drive.
  • Encourages others to share the spotlight and visibly celebrates and supports the success of the team.
  • Creates a sense of purpose/meaning for the team that generates followership beyond their own personality and engages others to the greater purpose for the organization as a whole.

Position Requirements

• Bachelor’s Degree (4-year degree) is required in Business, Marketing, Finance or related field. MBA preferred
• 5+ years CPG experience required
• 7+ years’ experience leading eCommerce & Paid Search strategy with direct P&L accountability required
• 7 + years actively leading all aspects for an eCommerce business unit required
• Experience with Community Coffee, even if unrelated, may fulfill experience requirement at the discretion of the hiring manager with approval from Human Resources.
• Experience developing new products and working in a stage gate process required
• Working directly with beverage and or food consumer brand(s) is highly desired, but not required.
• Deep understanding of industry KPIs (e.g., ROI, ROAS, CVR, etc.) to ensure we track the correct metrics to meet and exceed goals
• Strong financial acumen to evaluate product portfolio P&L performance is required
• Must have excellent communication skills with a track record for coordinating complex projects across cross functional teams
• Self-motivated professional able to work in a fast-paced environment
• Ability to perform under stress and adapt well when confronted with emergency or escalating situations
• Excellent problem-solving abilities and root cause analysis experience
• Must have a passion for coffee

What We’re Looking For

• Ownership
• People Leadership
• Business Leadership
• Strategic Leadership
• Interpersonal Leadership
• Personal Development

Physical Demands/Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to do the following:

• Frequently required to sit
• Occasionally required to stand; walk; use hands to finger, handle or feel objects, tools or controls and reach with hands and arms; and talk or hear
• Occasionally lift and/or move up to 25 pounds
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus
• Office Environment: Most of the duties of this position will be performed inside an office environment.  The noise level in the work environment is usually quiet

Our Values

Champion People             Welcome Individuality, Learn Together, Encourage Each Other

Inspire Creativity               Dream big, Think Fresh, Make It Happen

Wow Our Customers        Serve with Purpose, Exceed Expectations, Do What’s Right

Serve Our Communities  Be Genuine, Bring Joy, Make a Difference

Win Together                    Be Brave, Have Fun, Celebrate

Community Coffee Company offers a competitive salary and benefits package including health, dental, vision, life insurance, 401(k), short- and long-term disability, paid time off and employee assistance program.
 

Community Coffee Company and its subsidiary companies will provide equal employment opportunities to all applicants and employees without regard to an applicant’s or employee’s race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. Community Coffee Company will provide reasonable accommodations to allow an applicant to participate in the hiring process (e.g., accommodations for a test or job interview) if so requested. When completing this application, you may exclude information that would disclose or otherwise reference your race, religion, age, sex, genetic, veteran status, disability or any other status protected by federal or state law. Community Coffee Company will also provide reasonable accommodations to allow an employee to perform the essential functions of a position, as required by applicable law.  This application is considered current for sixty (60) days only. At the end of this period, if you are still interested in employment, it will be necessary for you to reapply by completing a new application.