Sr. Director, Lifecycle Marketing - TURNBRIDGE Technical Solutions
Atlanta, GA 30342
About the Job
SR. DIRECTOR LIFECYCLE MARKETING
FULLTIME ROLE
THIS IS A REMOTE ROLE.
Description of Core Responsibilities:
- Develop & Execute Lifecycle Marketing Strategy:
- Own and lead the development of end-to-end customer lifecycle marketing strategies, focusing on email, retention, cross-sell, upsell, churn reduction, and customer engagement
- Email Marketing:
- Oversee email marketing campaigns that engage customers throughout their lifecycle, utilizing data-driven segmentation, personalization, and optimization to drive results
- Develop nurture email journeys to drive higher lead conversions across product lines.
- Customer Retention & Loyalty Programs:
- Design and manage customer retention programs that increase product usage and loyalty, ensuring continuous engagement with the Liquid Web brand
- Churn Reduction Initiatives:
- Proactively identify and implement strategies to reduce customer churn by analyzing data, identifying pain points and early warning signals for targeted interventions
- Cross-sell & Upsell Initiatives:
- Implement cross-sell and upsell strategies to drive incremental revenue through relevant product offerings, services, and add-ons
- Maximize revenue potential in the existing customer base
- Customer Portal Development and Growth:
- Oversee the development and ongoing enhancement of a user-friendly customer portal to provide self-service capabilities
- Collaborate with product and engineering teams to improve the customer portal experience, making it a hub for engagement and marketplace growth opportunities
- Product Growth & Add-on Services:
- Develop and manage a portfolio of complementary add-on products to enhance the value proposition for existing customers
- Work closely with the product team to identify new features, services, and add-ons that align with customer needs and drive upsell and cross-sell growth
- Data-Driven Decision Making:
- Leverage customer data and insights to make informed decisions and continuously improve marketing strategies, focusing on customer retention and growth
- Team Leadership:
- Build and lead a high-performing lifecycle and cross-functional teams, fostering collaboration across departments to meet LCM goals
- Cross-Functional Collaboration:
- Partner with product, sales, and support teams to ensure a unified approach to customer engagement, retention, and upsell efforts
- Customer Feedback Loop:
- Establish feedback mechanisms to gather customer insights, ensuring continuous improvement of the customer journey
Requirements:
- Bachelors degree in Marketing, Business, Computer Science, or a related field
- 10+ years of experience in lifecycle marketing, retention, email marketing, or related fields, with at least 5 years in a leadership role
- Proven experience in reducing churn, driving growth through email, retention programs, cross-sell, and upsell initiatives
- Strong expertise with CRM and marketing automation tools, including HubSpot and Salesforce.
- Experience working in fast-paced SaaS or tech environments, preferably in hosting or a related industry
- Exceptional leadership and team management skills, with a track record of building and leading high-performing teams
- Strong analytical mindset, with the ability to translate data into actionable insights
- Excellent communication and interpersonal skills, with the ability to work cross-functionally and influence at all levels
- Strong strategic thinking, with the ability to translate business objectives into effective digital strategies
- Demonstrated ability to lead high-impact cross-functional initiatives in a fast-paced, dynamic environment.
Preferred Qualifications
- Familiarity with customer portal development and product marketing
Sponsorship is not available at this time. Please, no 3rd parties.
Source : TURNBRIDGE Technical Solutions
