Sr. Director of Product Marketing - NinjaTrader
Chicago, IL
About the Job
JOIN US ON OUR MISSION TO BECOME THE #1 RETAIL TRADING PLATFORM IN THE WORLD
Welcome to the dynamic world of NinjaTrader! As an industry-leading trading platform and futures broker, we're on a mission to empower traders to take control of their financial destiny. How do we do it? We provide cutting-edge products and services that enhance the trading journey. Whether a seasoned pro or just starting out, NinjaTrader equips traders with award-winning software and brokerage services to navigate the world's leading financial markets with confidence.
Our growth story is nothing short of exhilarating. Over the last 20 years, NinjaTrader has been dedicated to understanding and supporting traders on their journey toward trading triumph. In the last 5 years alone, our user base has grown by 400% to over 2 million users and we have become the number one rated futures brokerage worldwide.
But we're not stopping there. We're constantly evolving, pushing boundaries, and modernizing the futures industry. Our commitment to innovation means users will always have access to dynamic tools, real-time support, and a community of like-minded traders.
So, why work at NinjaTrader? Here, you're not just part of a team; you're part of a movement. We empower employees to reach new heights in their careers by providing a dynamic culture focused on social connection, professional development, and employee recognition initiatives. Sounds too good to be true? Take it from our employees.
Join us as we redefine what's possible in trading, advocate for our customers, and continue our journey toward becoming the world's top retail-focused trading platform in the world.
We are seeking an experienced and strategic Senior Director of Product Marketing to lead our newly created product marketing function and build out our capabilities and team. This role will be responsible for creating the vision and strategy for the team, driving the go-to-market strategy, product positioning, and messaging for our retail trading market, competitive landscape, and the needs of our customers. They will be able to translate these insights into compelling marketing strategies that drive growth, engagement, and brand loyalty.
The ideal candidate is well-versed in interpreting a company's mission and priorities into a strategic and tactical Product Marketing plan, successfully creating and conveying a distinct plan and goals to both your teams, cross-functional partners and executive leaders.
What you'll do:
- Hire, train, develop and mentor a high-performing product marketing team, fostering a culture of innovation and excellence
- Develop and execute comprehensive go-to-market strategies for new product launches and feature updates
- Establish a methodology for creating compelling product positioning, messaging, and value propositions that resonate with target audiences
- Collaborate with cross-functional teams such as Product, Growth, and Communications to ensure alignment and drive successful product launches
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth
- Develop and maintain a deep understanding of our products, customers, and market dynamics
- Drive customer engagement and adoption through targeted marketing campaigns and initiatives
- Measure and analyze the effectiveness of product marketing efforts, and continuously optimize strategies based on data-driven insights
- Work cross-departmentally to ensure the best outcome for the business
- Combine both internal user data and consumer insights to help map the product experience. You live and breathe the user experience, immerse yourself in user trends, research and live interactions. You complement all decisions with supportive analytics and test/measure performance
What we look for:
- 10+ years of product marketing experience; consumer-facing product marketing experience required
- Extensive experience leading product marketing teams within consumer technology or FinTech companies
- Experience with scaling a team and building efficient processes from scratch
- Experience partnering with stakeholders in driving business decision-making and product road mapping
Our Core Benefits Include:
- Hybrid Schedule with Extra Remote Flexibility (Totalling over 55% remote time)
- Generous PTO
- 7 Paid Holidays Annually + 5 Conditional Holidays Annually
- 1 Service Day Annually
- 401k with 3.5% Company Match
- Health, Vision, Dental Coverage
- Life and Disability Insurance Covered 100% by NinjaTrader
- Flexible Spending Accounts for Transit and Parking
- Gym Membership
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.