Sr Director, Product Marketing - Content Supply Chain at Adobe Systems
San Francisco, CA
About the Job
Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!At Adobe, we’re changing the world. How? We give people the tools to bring their ideas to life and create content that makes life more fun and work more meaningful. We give businesses and organizations the power to truly engage their customers. We’re the ones behind the gorgeously designed content that streams across your laptop, TV, phone, and tablet every day—and we’re the ones who harness the massive power of big data to help companies move from data to insight and insight to action by delivering content that people crave most.We’re a company that understands that product innovation comes from people innovation, and that’s why we invest in cultivating leaders throughout the organization. If you’re passionate about leading from where you sit, join us.The ChallengeThis Product Marketing Leader is responsible for defining and driving the global Go-to-Market strategy and commercial model for the industry leading and integrated bundle of Adobe’s technology solutions that solve the ability for Enterprises to scale content to deliver hyper personalized experiences. All Enterprises must have a content supply chain to deliver marketing assets to their customers. This bundle of solutions includes, Workfront, AEM Assets, Frame.io, Content Analytics along with the newest application we will release later this year, Adobe GenStudio. This is a highly visible role and presents the opportunity to be the business driver of a large, fast growing, and strategic business at Adobe.Specifically, this person will lead a team of bright product marketers and help create and execute against full lifecycle GTM programs that include bookings, pipeline, and retention management. This leader will develop compelling and inventive programs backed by great and differentiated content, messaging, enablement and campaign strategy – and will lead successful execution through our global marketing, sales, and services organizations.What you will do
• Own the GTM strategy and business results of the combined bundle of Adobe technology solutions that solve the Content Supply Chain problem for our customers. This includes representing the strategy and business performance to the senior executive team.
• Lead and nurture a team of amazing product marketers developing team members to support the organization’s overall mission. Be the mentor across org and participate in tasks for new talent, employee engagement, and career development.
• Develop customer-facing materials that supports go-to-market strategy, sales enablement, and thought leadership in order to enable success with global enterprise customers.
• Develop accurate, relevant and high-resonance messaging, and partner with internal teams to ensure implementation across all customer channels.
• Develop and execute GTM programs that drive growth for Adobe in the enterprise, including strategies for upselling, cross-selling, migration and penetration
• Drive technology thought leadership initiatives with internal marketing, PR, social, and field teams to win creative, marketing, and practitioner mindshare. Collaborate with product management teams to influence the product roadmap.
• Drive GTM marketing programs with public relations, analyst relations, events demand generation, and field marketing that build up pipeline demands, accelerate deals, and enable awareness at product launch and beyond.
• Participate as one of the business unit decision makers in the deal approval process, facilitate approval or escalation based on stated financial and business guidelines.
• Guide and manage marketing budget allocation and decisions in coordination with Campaign Marketing.What you need to succeed
• 15+ years of expertise in DAM, Collaborative Work Management, Creative Cloud, PaaS, CMS, Integration, Application Development or AI/ML technology
• Proven track record of successfully selling and marketing platform technologies to office of CMO/CTO/CIO as pre-sales or product marketer.
• Experience with outbound marketing and/or product marketing, with demonstrated success and measurable results
• Large brand GTM, messaging and sales enablement experience
• Demonstrated experience taking complex solutions and messages to market
• Successful experience with retention marketing / driving active use after the sale
• Strong experience leading seasoned Product Marketing leaders and ICsWhen you join Adobe, you can look forward to collaborating with the most genuine people in the industry, working on projects with real purpose, and having immense pride in the products we create and the customers we support. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. Take a peek into Adobe life in this video.Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, veteran status, cultural background, or religious beliefs. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All.If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.Adobe is an equal-opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race, or color, ethnicity, or national origin, age, disability, religion, sexual orientation, gender identity, or expression, or veteran status.Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $161,500 -- $360,800 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email
• Own the GTM strategy and business results of the combined bundle of Adobe technology solutions that solve the Content Supply Chain problem for our customers. This includes representing the strategy and business performance to the senior executive team.
• Lead and nurture a team of amazing product marketers developing team members to support the organization’s overall mission. Be the mentor across org and participate in tasks for new talent, employee engagement, and career development.
• Develop customer-facing materials that supports go-to-market strategy, sales enablement, and thought leadership in order to enable success with global enterprise customers.
• Develop accurate, relevant and high-resonance messaging, and partner with internal teams to ensure implementation across all customer channels.
• Develop and execute GTM programs that drive growth for Adobe in the enterprise, including strategies for upselling, cross-selling, migration and penetration
• Drive technology thought leadership initiatives with internal marketing, PR, social, and field teams to win creative, marketing, and practitioner mindshare. Collaborate with product management teams to influence the product roadmap.
• Drive GTM marketing programs with public relations, analyst relations, events demand generation, and field marketing that build up pipeline demands, accelerate deals, and enable awareness at product launch and beyond.
• Participate as one of the business unit decision makers in the deal approval process, facilitate approval or escalation based on stated financial and business guidelines.
• Guide and manage marketing budget allocation and decisions in coordination with Campaign Marketing.What you need to succeed
• 15+ years of expertise in DAM, Collaborative Work Management, Creative Cloud, PaaS, CMS, Integration, Application Development or AI/ML technology
• Proven track record of successfully selling and marketing platform technologies to office of CMO/CTO/CIO as pre-sales or product marketer.
• Experience with outbound marketing and/or product marketing, with demonstrated success and measurable results
• Large brand GTM, messaging and sales enablement experience
• Demonstrated experience taking complex solutions and messages to market
• Successful experience with retention marketing / driving active use after the sale
• Strong experience leading seasoned Product Marketing leaders and ICsWhen you join Adobe, you can look forward to collaborating with the most genuine people in the industry, working on projects with real purpose, and having immense pride in the products we create and the customers we support. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. Take a peek into Adobe life in this video.Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, veteran status, cultural background, or religious beliefs. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All.If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.Adobe is an equal-opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race, or color, ethnicity, or national origin, age, disability, religion, sexual orientation, gender identity, or expression, or veteran status.Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $161,500 -- $360,800 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email
accommodations@adobe.com
or call (408) 536-3015
.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.SummaryLocation: San Jose; San FranciscoType: Full time 