Sr Director, Product Marketing- Unit42 - Palo Alto Networks, Inc.

Our Mission

At Palo Alto Networks everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

Your Career

As the marketing leader for our Unit 42 portfolio, your team is responsible for the success of Palo Alto Networks industry-leading threat intelligence, threat hunting, incident response (IR), managed detection and response (MDR), and proactive security services. This role will set the strategic direction and own the positioning for our end-to-end Unit 42 business, ultimately delivering customer acquisition, pipeline and thought leadership to meet our business objectives.

The ideal candidate is a product marketing leader, who can manage all aspects of marketing strategy, positioning, planning, budgets, big bets, metrics and reporting. The role requires strong domain knowledge in cybersecurity and experience in MDR, IR and/or threat intelligence domains. Great communication skills and strong collaboration with product development and service delivery teams is a must.

Your Impact

• Own the overall marketing strategy for Unit 42 across thought leadership, threat research, and cybersecurity services, with a key focus on how services can drive product pull-through.
• Lead positioning for Unit 42 to establish a bold, differentiated point of view across all service categories.
• Deliver world-class thought leadership (e.g. threat reports, adversary attribution, and ongoing threat/attack campaign reporting) that elevate Unit 42, Cortex, and Palo Alto Networks overall brand in security operations.
• Work closely with direct reports to develop marketing plans and evaluate key marketing initiatives as well as tentpole programs to achieve growth targets.
• Establish clear and consistent marketing performance metrics and communicate metrics across company leadership.
• Recognize new market opportunities and influence go-to-market priorities.
• Ensure each business is positioned in a way that resonates with customers and our messaging reflects the value we bring in terms that our customers understand.
• Understand our buyer personas and collaborate with sales leadership to amplify the Unit 42 value props and sales plays within the company.

Your Experience

• 15+ years of experience in enterprise marketing, including previous product marketing leadership experience.
• Demonstrated track record that proves deep knowledge of cybersecurity services and threat research.
• Strategic and analytical mindset with demonstrated ability to simplify complex concepts and articulate uniquely differentiated value propositions to both technical and business audiences.
• Strong analytical, leadership, and partnering skills - The ideal candidate possesses a blend of marketing, business and technical savvy - a big-picture vision, and the drive to make that vision a reality in an emerging or established market.
• Experience of the full product lifecycle management from business planning to launch to program management and measurement.
• Be a good storyteller - Our marketing leaders need to be our best storytellers and inspire the rest of the company to tell the right stories.
• Demonstrated ability to influence up, down and across functionally to peers and the ability to collaborate among multiple groups.
• An MBA is highly preferred or equivalent military experience required.

The Team

Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $252000 - $346500/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here .

Our Commitment
We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com .

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship?: Yes