Sr. E-commerce Specialist - Carnival Global Brand

Job Description

The E-commerce Sr Specialist is responsible for the ideation, creation and execution of merchandising and personalization campaigns to deliver on sales goals for pre-cruise onboard revenue categories. The incumbent in this role leverages web analytics, research, and behavioral data to bring new ideas and recommendations on how to achieve and optimize booked guest KPI's.

Job Functions:

• Ideates, creates and executes personalization and promotional campaigns including A/B tests, dynamic banners, promotion setup and guest segments to deliver on booked guest team goals for onboard revenue categories and communications.
• Creates and executes merchandising initiatives in Hybris SAP using web analytics and behavioral data to inform product creation and updates, product ranking and sorting, web banners and targeting rules. Partners with the creative department to supply e-commerce briefs. Oversees the creation of marketing materials on the Carnival.com website.
• Produces and presents reports for internal and external audiences that leverage web analytics, behavioral data, and campaign performance. These reports monitor campaign effectiveness, performance against booked guest KPI's and offer recommendations for enhancements and improvement in booked guest marketing and communications.
• Oversees complex projects and initiatives for multiple departments including Guest Commerce, Guest Communications, Casino Marketing, and Brand Marketing. Assists and mentors Specialists as needed.

Required for all Jobs:

• Performs other duties as assigned
• Complies with all policies and standards.

Qualifications:

• Education:  Bachelor’s degree in E-commerce, Marketing or a related field required
• Work Experience:  5+ years of mobile commerce experience in an E-commerce role working in a corporate environment with a large Business-to-Consumer (B2C) website and a diverse product catalogue required.  Travel/Hospitality industry experience preferred.

Knowledge, Skills & Abilities:

• Advanced working knowledge and usage of E-commerce CMS systems (Hybris preferred), web analytics tools (i.e. Google Analytics, Adobe Analytics), and A/B Testing platforms (Optimizely)
• Intermediate knowledge and understanding and usage of data management platforms and behavioral tracking platforms (i.e., SAS Discover)
• Excellent technical, communication, collaboration, problem-solving, analytical and people skills
• Keen critical thinking, adaptability, attention to detail, and creativity abilities
• Ability to work efficiently in a fast-paced environment
• A collaborative, team-oriented focus with the ability to successfully operate within cross-function teams
• Skilled in Microsoft Office Suite Products specifically Excel, Word, PowerPoint, Outlook, and Teams

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. 

Travel: No travel.

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

Work Location: This position is classified as “in-office.”  As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be in (or willing to relocate to) the Miami/Ft. Lauderdale area.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits: 
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage
• Financial Benefits: 
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
• Paid Time Off 
  • Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion.
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.
  • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year. 
• Other Benefits 
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
  • Personal and professional learning and development resources including tuition reimbursement
  • On-site preschool program and wellness center at our Miami campus

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