Sr Email Marketing Specialist (WA State Only) - BECU

As the nation's largest community credit union, we begin every day focused on delivering superior financial products and services for our 1.3 million members and more than $30 billion in managed assets. Our work has an economic impact as we support our members' financial goals. We are unapologetic about being devoted to our members and the communities we serve. Our business is guided by our people helping people philosophy - which includes our team members. BECU has been in business for more than 85 years, driven by unwavering core values and a dedication to improving the communities we serve. While we have a rich history, the future of our company, accelerated by business and technology transformation, is even brighter. There's never been a better time to work for BECU. To learn more visit becu.org/careers. **PAY RANGE** The Target Pay Range for this position is $83,300.00-$101,700.00 annually. The full Pay Range is $64,600.00 - $120,600.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role. **BENEFITS** Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage. Employees have access to disability and AD&D insurance. We also offer health care and dependent care flexible spending accounts, as well as health savings accounts, to eligible employees. Employees are able to enroll in our company's 401k plan and employer-funded retirement plan. Newly hired employees accrue 6.16 hours of paid time off (PTO) on a per pay period basis based on hours worked (up to a maximum of 160 PTO hours per year) and receive ten paid holidays throughout the calendar year. Additional details regarding BECU Benefits can be found here . **IMPACT YOU'LL MAKE:** As a Sr Email Marketing Specialist, you will shape the digital landscape of BECU by creating and executing impactful digital marketing lifecycle programs and promotional campaigns that connect potential and current members to our vast array of products and services. Your innovative strategies, meticulous tracking, and continuous optimization ensure that digital channels, including email marketing, mobile app display, OLB (Online Banking) channels, and paid media (as needed) drives membership and engagement goals. By supporting and enhancing digital marketing endeavors, you will not only build comprehensive plans, but also oversee their execution from inception to performance review, ensuring each step maximizes impact. *****This role is primarily remote with in office time required for monthly team meetings and other occasional business needs.** **WHAT YOU'LL DO:** + **Strategic Campaign Designer:** Be the go-to expert for new member acquisition campaigns, evaluating digital marketing channels, and designing campaigns that reach predetermined goals. + **Performance Analyst:** Monitor ad platforms, analyze campaign performance, and report on successes or areas for improvement. Make data-driven recommendations to enhance or pivot tactics based on results. + **Digital Media Innovator:** Develop and implement new digital marketing channels as needed. Educate and mentor stakeholders on these new marketing channels to ensure seamless integration. + **Strategy Executor:** Deliver and execute lifecycle marketing strategy to onboard, re-engage, and retain BECU members through email and SMS. + **Email Marketing Architect:** Develop new strategic email journey programs and provide the guidance and direction for the execution of email and direct marketing campaigns including building and formatting emails in Stensul, develop testing plans, etc. + **Insights Provider:** Provide input into senior-level documents including monthly business reviews, quarterly business reviews, annual planning, and more. Provide written analysis on campaign performance that will be shared with stakeholders and senior leaders. + **Data Visualization Expert:** Monitor and analyze campaign performance, designing, building, and maintaining customized reports that convey operational performance to stakeholders in the most useful visual format. + **Collaborative Campaign Manager:** Work closely with Marketing Strategy, Digital, Creative, and Content teams to develop, prepare, and execute comprehensive marketing campaigns. + **Mentorship Facilitator:** Onboard new team members, guiding them through digital marketing processes, tools, and programs. + **Brand Ambassador:** Represent BECU at trade events and informational activities to promote our credit union and its digital marketing initiatives. + **Additional Duties:** Perform other tasks as needed to contribute to the team's success. This isn't just about ticking off tasks on a list. It's about making a significant, positive change in BECU's journey, where your contributions are valued, and your growth is continually fostered. **WHAT YOU'LL GAIN:** + **Opportunity to Innovate:** Play a pivotal role in shaping BECU's digital marketing strategy with creative freedom. + **Professional Growth:** Continuous mentoring and development opportunities to advance your career. + **Collaborative Environment:** Work alongside a team of passionate professionals committed to excellence in digital marketing. + **Impactful Contributions:** See the direct effect of your work on BECU's membership and engagement goals. + **Comprehensive Experience:** Gain exposure to a variety of digital marketing channels and lifecycle marketing programs. **QUALIFICATIONS:** **Minimum Qualifications:** + Bachelor's degree in Marketing, English, Communications, Business Administration, or equivalent experience. + Minimum 5 years of functional experience in marketing and/or digital channel support role. + Experience with email marketing strategies and at least one leading email marketing service provider (eg SalesForce Marketing Cloud, Braze, etc). + Experience with data analytics. **Desired Qualifications:** + Previous experience in a financial institution. + Experience in the development, execution, and optimization of lifecycle marketing programs. + Ability to research and compile information for recommending or enhancing programs. + Excellent interpersonal and presentation skills. + Exceptional planning and project management skills. **JOIN THE JOURNEY:** Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don't just fill a role, but fuel the growth and success of BECU? This is more than a job - it's a chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU. Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let's achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now. #BECU #YourGrowth #BECUJourney **EEO Statement:** BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status. **Job Alerts:** If you would like to be kept informed of new potential opportunities, click here (https://becu.wd1.myworkdayjobs.com/en-US/External/jobAlerts) . You will be asked to create an account if you do not already have one. From our very beginning, BECU has been about people helping people. As a financial services cooperative, our purpose has and always will be the same: we work together to best serve our members and improve the financial well-being of our community. More than 80 years and one million members later, we're still rooted in our values, practices and mission - and even more passionate about our future. As one of the nation's leading credit unions, we're not driven by profit. We're owned by our members and their interests are at the core of everything we do. Now we're growing faster than ever before--but we'll never forget our roots. To continue doing right by our members, we believe we must first do right by our people. Here, you'll receive the resources and support you need to learn, grow and build a meaningful career. Because we know it's our people who make us special.