Sr. Email and Mobile Marketing Manager at Shoe Carnival

· Leads, plans, develops, and executes all aspects of email and mobile marketing strategy, from calendar creation and creative brief development to the development and execution of campaigns.

· Collaborates with internal and external teams for promotional and product planning, customer contact strategy/segmentation and creative content/messaging that aligns to the overall marketing objectives.

· Continuously analyzes customer and campaign results to provide insights, identify trends, and make recommendations for improvement.

· Owns and maintains relationships with email platform, mobile marketing platform, and other vendor partnerships related to advancing email and mobile channel capabilities.

· Shares campaign results and demonstrates subject matter knowledge by developing insights, answering questions, and pitching creative ideas with upper manager on a weekly basis.

· Analyzes, develops, executes, and iterates channel contact, testing, and customer lifecycle program strategies to increase acquisition, retention, lifetime value, and consistent channel growth.

· Reviews current best practices, strategies, and industry standards related to A/B testing, list segmentation, deliverability, CAN-SPAM laws, and TCPA compliance.

· Bachelor's Degree and 10+ years of CRM marketing experience or an equivalent combination of education and experience required (preferably with an omnichannel retailer).

· Experience in a supervisory capacity leading cross functional teams to a successful outcome required.

· Experience with data-driven marketing and customer segmentation required.

· Knowledge of HTML/CSS, SQL, and Google Analytics preferred.

· Knowledge of email service platforms and marketing automation (e.g., Salesforce Marketing Cloud, Responsys, etc.) preferred.

· Experience working cross-functionally executing a vision through consensus building, negotiation, and data-driven persuasion.

· Detail-oriented with the ability to handle various tasks simultaneously under multiple deadlines.

· Excellent interpersonal skills and a strong communicator, written and verbal.

· Effective problem-solving skills with experience translating data into business and customer insights.