Sr. Email and Mobile Marketing Manager - Shoe Carnival

We're seeking a seasoned Email and Mobile Marketing Manager with an enthusiasm for innovation and a flair for mastering multiple omnichannel Email and Mobile marketing strategies. You will be crucial in driving our iconic brand's narrative, tied closely to our reputation as a beloved employer. Join us and be a part of a collaborative team that rocks the shoe world!

This position will report to our South Corporate office in Fort Mill, SC on Monday through Thursday with the option to work offsite on Friday.

Summary:

The Sr. Email and Mobile Marketing Manager is responsible for all aspects of the email and mobile messaging programs, to include alignment with the overall CRM and integrated marketing strategy. This role works collaboratively with internal and external teams to develop and analyze customer contact strategies including marketing programs for retention, acquisition, and reactivation.

· Leads, plans, develops, and executes all aspects of email and mobile marketing strategy, from calendar creation and creative brief development to the development and execution of campaigns.

· Collaborates with internal and external teams for promotional and product planning, customer contact strategy/segmentation and creative content/messaging that aligns to the overall marketing objectives.

· Continuously analyzes customer and campaign results to provide insights, identify trends, and make recommendations for improvement.

· Owns and maintains relationships with email platform, mobile marketing platform, and other vendor partnerships related to advancing email and mobile channel capabilities.

· Shares campaign results and demonstrates subject matter knowledge by developing insights, answering questions, and pitching creative ideas with upper manager on a weekly basis.

· Analyzes, develops, executes, and iterates channel contact, testing, and customer lifecycle program strategies to increase acquisition, retention, lifetime value, and consistent channel growth.

· Reviews current best practices, strategies, and industry standards related to A/B testing, list segmentation, deliverability, CAN-SPAM laws, and TCPA compliance.

Requirements:

· Bachelor's Degree and 10+ years of CRM marketing experience or an equivalent combination of education and experience required (preferably with an omnichannel retailer).

· Experience in a supervisory capacity leading cross functional teams to a successful outcome required.

· Experience with data-driven marketing and customer segmentation required.

· Knowledge of HTML/CSS, SQL, and Google Analytics preferred.

· Knowledge of email service platforms and marketing automation (e.g., Salesforce Marketing Cloud, Responsys, etc.) preferred.

· Experience working cross-functionally executing a vision through consensus building, negotiation, and data-driven persuasion.

· Detail-oriented with the ability to handle various tasks simultaneously under multiple deadlines.

· Excellent interpersonal skills and a strong communicator, written and verbal.

· Effective problem-solving skills with experience translating data into business and customer insights.

Total Rewards:

The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including the following:

• Competitive Pay
• Paid Time Off (Vacation & Sick Time)
• Comprehensive Medical, Dental, & Vision Benefits
• Flexible Spending Accounts
• Life, Disability, and Voluntary Benefits
• Fitness Membership Discounts
• Employee Assistance Program
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Employee & Family Discounts
• Relocation Opportunities

Shoe Carnival, Inc. is an Equal Opportunity Employer.

Ready to be part of an engaging and dynamic team? We invite you to apply. Step into a career that will make a substantial difference for our customers, as well as for you. Apply today!

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