ABOUT MPG

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.

POSITION OVERVIEW

The Senior Google Ads Associate will be responsible for developing, implementing, and optimizing Google Ads campaigns to drive performance, increase conversions, and maximize ROI for our clients. This role requires an in-depth understanding of paid search and Google Ads best practices, analytical skills, and a proactive approach to managing budgets and achieving KPIs. The Senior Associate will collaborate closely with the account management and creative teams to align campaigns with client objectives and ensure consistent, compelling, and compliant messaging.

RESPONSIBILITIES

• Account Management: Oversee a portfolio of Google Ads accounts, including campaign setup, monitoring, and daily optimization to meet KPIs.
• Strategy Development: Work with clients to understand business goals and develop strategies that align with their objectives.
• Keyword & Audience Research: Conduct in-depth keyword and audience research to inform ad targeting and bidding strategies.
• Performance Reporting: Build, manage, and update custom reports in Excel to track KPIs and present insights to clients and internal stakeholders.
• Ad Copywriting: Create compelling and effective ad copy that aligns with brand voice and drives clicks and conversions.
• A/B Testing: Set up and monitor A/B tests on ads, bidding strategies, and landing pages to continually improve performance.
• Budget Management: Monitor and optimize budgets to ensure efficient spend and prevent overspend, using data to make adjustments.
• Trend Analysis: Stay up to date with Google Ads platform updates, trends in PPC, and competitor activity.

QUALIFICATIONS & EDUCATION

• Experience: 3-5 years of experience managing Google Ads accounts with a proven track record of meeting client KPIs and driving performance improvements.
• Technical Skills:
  • Proficient in Google Ads, Google Analytics, and other Google marketing tools.
  • Advanced skills in Excel for data analysis and reporting, including pivot tables, VLOOKUP, and data visualization.
  • Familiarity with tools like Google Data Studio, SEMrush, or other PPC and SEO tools is a plus.
• Analytical Mindset: Strong ability to interpret data, identify trends, and make data-driven decisions to improve campaign performance.
• Communication Skills: Excellent verbal and written communication skills, with experience presenting insights and strategies to clients.
• Attention to Detail: High attention to detail, ensuring campaigns are set up and monitored correctly to minimize errors and maximize results.
• Google Ads Certification (preferred but not required)

BENEFITS

We offer a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.

DIVERSITY AND INCLUSION

      MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

      We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential. by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.

VACCINATION STATUS

MPG does not require candidates to be vaccinated when hired, with the following exception:

If the client for whom the role is being filled requires all candidates to be vaccinated, MPG will require those candidates to be vaccinated. In these cases, candidates will be required to show proof of being fully vaccinated against COVID-19 before commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.