Sr. Lifecycle Marketing Specialist - Prosper
San Francisco, CA 94102
About the Job
The Role
We're seeking an experienced professional to join our Lifecycle Marketing team. Reporting to the Director of Email & Lifecycle Marketing, the Senior Lifecycle Marketing Specialist, Operations is responsible for both the content strategy and production of collections and operations emails and SMS for multiple financial products.
The ideal candidate has lifecycle marketing and/or collections experience, Iterable experience, and a high degree of customer empathy. This is a great opportunity for someone who is seeking to grow in a fast-paced and challenging environment, in a position that directly impacts Prosper's bottom line.
Problems You Will Solve
- Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized.
- Design simple and complex multi-channel journeys in Iterable, including Experiments and conditional splits, using data in API event payloads and user profile attributes.
- Collaborate directly with Marketing Analytics, Operations Analytics, and the Lifecycle Marketing Director to intake requests, assess results, identify opportunities for optimization, and deliver campaigns and journeys to meet provided business requirements.
- Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary.
- Monitor email and SMS campaign send counts and performance.
- Provide insight and subject matter expertise.
All About You
- 5+ years of experience in lifecycle marketing or campaign execution. Applicants with no direct experience creating and deploying email or SMS will not be considered.
- Experience in collections email & SMS strongly preferred.
- Direct experience building journeys with a modern marketing automation platform, preferably Iterable. Braze, SFMC, Marketo, or similar experience is also relevant.
- Direct experience coding HTML/CSS for email, including using Litmus or EoA to vet and troubleshoot cross-platform compatibility for mobile, dark mode, etc.
- Ability to build A/B tests and advanced segments to provided spec and troubleshoot.
- Working knowledge of API events and webhooks.
- Working knowledge of lifecycle marketing best practices.
- Ability to work independently with minimal supervision, manage several simultaneous projects, and proactively deliver key projects.
- Advanced Iterable skill or certification is a plus.
- Fintech or financial services experience is a plus.
Compensation details: The salary for this position is $110,000 - $137,000 annually, plus bonus and generous benefits. In determining your salary, we will consider your location, experience, and other job-related factors.
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PI250000986
Source : Prosper
