Sr. Manager, Campaigns - Guayaki Yerba Mate
Venice, CA
About the Job
As the Senior Manager, Campaigns, you'll be responsible for owning and developing measured, scalable and breakthrough integrated communication strategies, plans and campaigns. You will leverage key customer, business, creative and media insights to craft, execute and steward integrated communications plans with clear objectives, strategies and deliverables. You'll also own the development of integrated campaigns working closely with agency partners, internal creative, media and channel partners from ideation through execution. The ideal candidate is passionate about customer insight, able to synthesize inputs into clear strategies, experienced in engaging and inspiring cross functional teams and driving collaboration and has proven ability to lead multi-channel campaigns. This a hybrid position and will be expected to be in our Venice Beach office at least 2 times a week.
How you'll help:
- Ownership of the integrated communications brief & plans; oversight of all aspects of the campaign process from strategy to ideation to execution to measurement
- Lead the development of fully integrated campaigns, leading and driving collaboration with a sizable team of cross-functional partners, inclusive of paid, shopper, PR, social, partnerships and beyond.
- Manage creative asset development & delivery through stewardship of our in-house creative team, network of freelancers and agency partners, including creating timelines, resources, costs and project completion requirements, leveraging dashboards and documentation to report on timelines and project status
- Lead integrated communication plan and campaign meetings and reviews with senior leaders & stakeholders
- Work collaboratively and proactively with various internal teams, maintaining excellent relationships with partners
- Brand or project management experience with agency side account management preferred
- Experience driving production and delivery of a high volume of creative marketing assets, within budget and on time
- Possess strong decision-making skills and can operate with significant autonomy and discretion
- Detail and solutions focused with strong project management skills
- An excellent listener and communicator with a high EQ, outstanding teammate able to build relationships quickly
- Highly data-driven, possessing strong ability to gather and apply insights to frame recommendations
- Demonstrated understanding of traditional and digital marketing
- Ability to influence direction on department tasks and goals, can shape the narrative and direction of a teams output
What you'll bring to the table:
- 6-8+ years of experience in brand marketing, or an agency with a proven track record of successful marketing executions.
- Excellent communication and interpersonal skills.
- Experience collaborating with multiple key stakeholders across the organization.
- Proven desire and ability to think creatively coupled with strong analytical and problem-solving skills.
- Excellent organizational skills and the ability to prioritize multiple partners, conversations and priorities simultaneously.
- Successful candidate will be a highly motivated self-starter and be able to work both independently and within a team.
- Ability to adapt to a fast-paced, dynamic and evolving environment.
- Previous experience in food, beverage or CPG a plus.
What we offer:
The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
At Guayakí Yerba Mate, we're more than just a beverage company: we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to personal, social, ecological and cultural regeneration. Market Driven Regeneration™ is Guayakí Yerba Mate's business model that aspires to create a net positive impact in the world throughout our operations and supply web. It influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business.
As our team expands, we are looking for people to join us who are committed to this aspiration and believe a better world is possible. Our company culture is driven by collaboration, support and teamwork which allows us to grow together. We believe that learning from different perspectives and seeking shared solutions together is an opportunity to grow both individually and as an organization. As an international company rooted in yerba mate native to South America, our people come from different cultures and backgrounds that are welcomed and valued. We question the status quo and seek innovative solutions to help drive the global regenerative business movement. We invite individuals to join our team who embrace work as a collective and aspire to using business as a force for good.
More about who we are:
Yerba mate. We love it, we drink it, but what, exactly, is it? Guayakí Yerba Mate started in 1996 as a passion, guided by a purpose and transformed into a brand with the goal of bringing yerba mate to more people. Known to provide a smooth energy boost and improved focus, yerba mate comes from the naturally caffeinated leaves of a species of holly tree found deep in the Atlantic Rainforest of South America and naturally contains a combination of caffeine (also found in coffee), theobromine (also found in chocolate) and polyphenols (also found in green tea) offering a unique beverage experience.
Guayakí Yerba Mate offers a variety of options to meet energy and refreshment needs through a robust portfolio of ready to drink beverages and traditional loose-leaf products. Brewed with yerba mate and infused with real fruit juices and herbs, Guayaki Yerba Mate is proudly sourced with regenerative, organic and fair-trade certified ingredients.
To learn more about our impact, check out our Impact Report at: impactreport.guayaki.com
Guayakí Yerba Mate is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.
