Sr. Manager Content Marketing - Post Consumer Brands

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.

Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.

At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we’re just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we’re always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that’s evident on grocery store shelves and families’ tables across North America.

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. 

Overview

Post Consumer Brands is seeking a Sr. Manager, Content Marketing to lead social media, PR & partnerships, and branded website for both the pet and grocery categories. Brought on to maximize the use and organic output of these consumer-facing channels, this individual will manage in-house leaders, agencies and contractors. Proven ability to lead a team and drive results in earned channels. Being comfortable with data, ambiguity and multiple stakeholders will be important.

Responsibilities and Accountabilities

• Leadership
  • Lead a team of internal and external experts in social media, PR, and website
  • Direct and develop talent
• Strategic Collaboration
  • Influence and educate cross-functional stakeholders on earned investment strategies
  • Work closely with cross-functional teams including brand, sales, marketing communications and insights
  • Combine brand insights with sales priorities to create social media, PR and website recommendations
  • Partner with agencies to define earned KPIs and measurement approach
• Annual Planning
  • Lead and serve as organic social, PR, and branded website point of contact for annual planning workstreams across all brands
  • Develop organic social, PR and branded website activations across all brands
  • Recommend A&C investments to achieve KPI forecasted results
  • Present planning milestones and gain approval from key leadership stakeholders
• Channel Strategy Management
  • In partnership with external agencies, own the development of channel strategies across all brands
  • Partner with brand teams to guide organic and agency investments and educate teams on impact to sales and goals
  • Apply knowledge and expertise of earned channels to source opportunistic activations for brands
• Measurement
  • Set measurement goals for owned channels
  • Create reporting structure for regular internal share outs
  • Translate data into actionable insights, identifying opportunities and risks
  • Educate and communicate impact of earned programs to the broader organization
  • Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact
• Testing Strategy
  • Lead process for creative optimizations & testing strategies, including A/B testing at the channel level
  • Lead process for audience optimizations & testing strategies
  • Lead process for new channel testing

• Working Location: Hybrid

  • • • This role is located at the Lakeville, MN Corporate office
      • Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week.  #LI-hybrid

Education

• BA required. Marketing, Communications, or Journalism preferred.

Experience

• 5-7 years marketing, content marketing, social media, and/or PR experience
• 3-4 years leading teams, experience leading people leaders is a plus
• Digital experience on agency or client side required
• Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of their team and those around them
• Transparency: are direct, factual, and straight-forward
• Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
• Public Speaking: ability to influence cross-functional teams and communicate data to stakeholders
• Critical thinker with strong, proven analytical skills
• Detail oriented with excellent organization skills
• Experience in multiple owned channels including website, PR, partnerships and social media
• The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
• Excellent written, communication, and presentation skills