Sr. Manager, Donor Marketing and Engagement - PetSmart

PetSmart Charities is committed to making the world a better place for pets and all who love them. Through its in-store adoption program in all PetSmart stores across the US, Canada, and Puerto Rico, PetSmart Charities has helped nearly 11 million pets connect with loving homes. PetSmart Charities also provides grant funding to support organizations that advocate and care for the well-being of all pets and their families. PetSmart Charities’ grants and efforts connect pets with loving homes through adoption, improve access to affordable veterinary care and support families in times of crisis with access to food, shelter and disaster relief. To learn more visit www.petsmartcharities.org.

Hybrid Position:

This position may be considered Hybrid based on PetSmart’s FlexSmart policy and business needs. A Hybrid work arrangement is considered to be a blend of onsite and remote work activity. Associates with a Hybrid work arrangement have a work space at Phoenix Home Office and can be required to come onsite between 1-5 days a week as determined by leadership and based on business needs.

This job is responsible for developing and implementing the donor engagement, fundraising, and cause-related marketing strategies to increase individual contributions (small and large), as well as corporate partnerships, in support of PetSmart Charities’ organizational strategy and mission across US and Canada. This job oversees the Donor Relation & Stewardship Coordinator, and report to the Senior Director of Integrated Marketing and Communications.  This role is in the Phoenix office as hybrid and not open to remote.

Essential Duties and Responsibilities

Fundraising

• Apply fundraising expertise to support PetSmart POS fundraising strategy and marketing, inclusive of associate engagement.
• Lead the creation and execution of a comprehensive and sustainable plan that includes diverse funding sources to ensure the continuation of necessary financial support for current and future programs and initiatives.
• Oversee fundraising for direct individual giving (direct to PetSmart Charities, associate giving), corporate partnerships (PetSmart and others) and workplace giving.
• In partnership with the Leadership Team, set short and long-term fundraising goals and establish appropriate metrics to measure performance and progress towards those goals, monitor and report on the progress of the comprehensive development strategy on a regular basis.

Donor Marketing and Engagement

• Manage the overarching strategy for growing individual contributions, including optimizing the donor journey, developing and managing marketing campaigns, and the annual associate giving campaign.
• Develop strategic and tactical briefs that leverage cross-channel tactics, working with the Integrated Marketing team to execute campaigns.
• Manage and maintain a donor database, leading projects with the Systems team and Digital Marketing team to make optimizations.
• Collaborate and gain cross-organization (Charities and PetSmart) alignment and support to achieve strategic objectives.
• Represent PetSmart Charities externally as required to promote the mission, brand, and strategic focus.

Corporate Partnerships

• Manage and execute vendor agreements in collaboration with Legal and Finance teams.
• Manage and vet potential and/or existing cause marketing partnerships with organizations to increase revenue, reach, and visibility.
• Support campaign development and execution with Integrated Marketing team, and PetSmart Vendor Marketing teams when relevant.

Team Management

• Manage, mentor, and provide vision for Donor Relations & Stewardship Coordinator to ensure a highly motivated, positive, and productive team consistent with organizational culture and core values.
• Plan and prioritize the work activities of assigned associates. Ensure clarity of roles, functional alignment, and expectations.
• Develop associates’ skills and ensure team has well-defined development plans and regularly discuss progress.
• Manage contractors and/or consultants as applicable to ensure project outcomes are met.
• Created a donor-focused culture, sharing learnings and developing best practices for the broader Integrated Marketing team.

Supervisory Responsibilities

• This job supervises a Donor Relations & Stewardship Coordinator

Travel Requirements

• 10-20%

Education and/or Experience

• Bachelor's degree required.
• 7+ years of demonstrated nonprofit fundraising and marketing experience. A minimum of two (2) years of previous management experience.
• Demonstrated track record of achieving an organization’s vision by spearheading development strategies, cultivating crucial partnerships, and expanding the reach of work.
• Experience working with executive leadership to set and achieve organizational development goals and strategies.
• Proficient in donor database analysis to determine major donors.
• Experience designing and implementing fundraising programs and campaigns.

Technical Skills

• Must demonstrate business acumen.
• Must possess excellent written and verbal communication skills.
• Must possess excellent problem-solving, analytical, and critical thinking skills.
• Must possess outstanding organizational skills, including attention to detail.
• Must demonstrate ability to build partnerships/relationships with internal and external partners, leveraging interpersonal skills to build trust.
• Must be able to multi-task in a fast paced, dynamic environment.
• Must be proficient in using the Microsoft Office Suite including experience with Excel, Word, PowerPoint, and Teams.
• Must demonstrate a high level of intellectual, professional, and interpersonal ability and flexibility.

Certificate, Licenses, and Registrations

• None

At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share.  These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success.

Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.

Our home office offers outstanding amenities in a fun and rewarding workplace including:

• Pet friendly environment, bring your pets to work!
• On-site Dog Park
• “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
• “Sit & Stay” Café serving fresh breakfast and lunch options
• On-site coffee bar
• “Lil’ Paws” learning center and onsite daycare facility (associate paid)
• Volunteer events with PetSmart Charities
• Learn more about #LifeAtPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/
• Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/
• Explore PetSmart Benefits here: https://benefits.petsmart.com/
• If you don't already live in the Phoenix area here's a guide to the area:  Welcome to Phoenix Guide

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.