Sr. Manager, Experience Planning (Integrated Marketing) - Veterans Sourcing Group

Remote Position
40 Hour a week position; M-F
Pay Rate: Negotiable; but must be W2 only

Must Haves:

• 10 years of integrated marketing experience, with a heavy focus on digital
• Bachelors degree in marketing or related field 
• Incumbent must have proof points of programs and campaigns that they created - specifically links, a portfolio, case studies etc.
• Heavy Digital experience but not B2B or shopper marketing experience
• Strong Cross-Channel Knowledge: Experience with Traditional, Digital/Search, CRM/PR, Experiential, and Shopper/eCommerce channels, and ability to create connected consumer experiences across all.
• Cultural Insight & Consumer Understanding: Proven track record of developing culturally relevant, consumer-centric campaigns that resonate across a full-funnel marketing journey.
• Creative Ideation & Campaign Development: Expertise in leading ideation and brainstorming sessions, generating bold and creative ideas that break through and drive behavioral change.
• Leadership in Cross-Functional Collaboration: Strong facilitation skills to lead inter-agency teams and collaborate across internal and external teams, ensuring cohesive execution of creative programs.
• Strategic Thinking & Data-Driven Approach: Ability to co-develop marketing plans, leveraging data, technology, and cultural insights to meet business needs and improve ROI.
• Portfolio or Case Study Presentation: Must provide examples, portfolios, or case studies of past work that demonstrate success in developing culturally relevant and strategically sound campaigns

Position:

• This manager will continually improve how we develop meaningful and effective consumer experiences through the full marketing journey
• They will champion the use of technology and data to create end-to-end full funnel campaigns that bring to life breakthrough, culturally relevant creative ideas that tackle brand and creative challenges
• In this integrated marketing role, they'll identify and serve experiences to audiences that have the greatest growth potential, mapping to specific messaging and content that will resonate most, across all Paid/Owned/Earned channels inclusive of Omni-commerce
• Set the Strategy – In partnership with the Brand team, you'll support the development of the annual marketing plans to deliver against the business needs
• They'll lead every step through the full process - creation of agency briefs to creative development through measurement of the programs - that the plans deliver against the business KPIs. They'll be aware of all paid media efforts and help lead the charge on creative inputs