Sr. Manager, Global PR - HTC America
Berkeley, CA
About the Job
About HTC:
HTC built a vision of the future by combining humanity with technology to unleash our collective imagination. At HTC, we believe that VIVERSE, the combination of virtual and augmented reality, high-speed connectivity, AI, and blockchain – reachable on any device, anytime and anywhere - will transform the next decade across all industries and revolutionize social interactions worldwide.
About Your Next Opportunity:
HTC VIVE is hiring a Sr. Manager, Global PR to play a pivotal role in our communications team. This role involves executing media engagement strategies, managing product launches, overseeing reviews, and collaborating with our Global Communications and Social Media team to share the remarkable story of how HTC is making the impossible possible.
The ideal candidate will bring relevant industry experience, a proven track record in high-impact communications, a passion for social media communications and activations, and strong relationships with top-tier media outlets and reporters.
With high visibility in a global company, you will have the opportunity to guide, influence, and educate the team and organization about the impact and importance of social media, communications, and PR. Ultimately, defining a global communications strategy, enabling success for regional teams, and elevating the conversation around the company's forward-looking investments will be in your hands.
Your Impact:
Strategy & Planning:
- Execute the communications plan for the business and various media/analyst targets (gaming, tech, enterprise, consumer).
- Develop and manage the PR plan that regions contribute to and align with.
- Coordinate and execute storytelling opportunities for VIVE's enterprise partners across the globe.
- Work to elevate the company's profile by securing critical media engagement opportunities for HTC spokespeople.
- Ensure integration across other disciplines, e.g., social, digital, and partner marketing.
- Define a global media strategy and a sustainable coverage plan.
- Develop pitch concepts and assets to ensure consistency across regional PR teams.
- Contribute to media coverage through existing relationships and outreach efforts with elite media targets.
- Work with partners to ensure message inclusion and prominent positioning within HTC-related activities and communications.
- Drive the VR industry forward with compelling storytelling, thought leadership, and teamwork.
- Conduct effective issues preparedness/management (crisis comms) to protect corporate brand and company reputation.
- Drive organic social media programs, including managing day-to-day publishing, monitoring, moderation, and strategies to increase followers and engagement across all social channels.
- Track and monitor PR and social media performance and trends, and report actionable insights and KPIs regularly.
- Assist in planning and maintaining the monthly social editorial calendar to drive brand awareness and consideration, developing and implementing strategies that invite and increase community participation.
- Develop creative requests and briefs for social-driven campaigns and activations.
Events:
- Develop the communications strategy for key events, such as product launches, industry events, and trade shows.
- Develop the media and executive materials, such as releases and talking points.
- Responsible for ensuring global outreach coordination and coverage results.
- Responsible for launch event ideation, planning, and execution.
- Responsible for integrating HTC into key industry and partner events communications.
- Define program and initiative.
KPIs:
- Track and evaluate coverage and program impact toward KPIs.
- Communicate activities, results, and impact back into the organization.
Basic Qualifications (Required Skills and Experience):
- Bachelor's degree in Journalism, Public Relations, Marketing, English, or a related discipline.
- 8+ years of corporate communications and storytelling experience in an international organization, preferably in gaming and/or consumer electronics; startup experience is a plus.
- Familiarity with Virtual Reality, Mixed Reality, and/or other web 3.0 technologies.
- Deep understanding of the media and social media landscape, outlets, and demonstrable relationships in gaming, tech, business, and consumer.
- Strong cross-team collaboration; ability to influence cross-organizationally and at the executive level.
- A sense of urgency, unrelenting attention to detail, and a strong need for excellence.
- Puts the customer at the center (internal & external).
- Strong listener and solution-finder with a sense of pride to go above and beyond.
- Exceptional organizational, writing, and project management skills.
- Excellent interpersonal, communication, and presentation skills.
- Creative, positive, and high-energy individual with a hands-on mentality and excitement for new technologies and emerging trends.
- Proven history of building a network of media contacts.
- Proven experience in brand strategy.
- Ability to influence media with thought leadership.
- Ability to build and drive strategy & execution.
- Ability to work independently and autonomously with a strong work ethic.
- Relentless drive for results.
Working Conditions:
- Ability to travel up to 15% of the time.
- Primary work location is indoors.
- The employee must occasionally lift and/or move up to 15 pounds.
- Prolonged periods of sitting at a desk and working at a computer.
- Specific vision abilities required by this job include close vision and long periods of detailed work with VR equipment.
- The employee is regularly required to sit.
- The employee is occasionally required to stand, walk, reach with hands & arms, climb, balance, stoop, kneel, crouch, or crawl.
- Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
HTC is an equal-opportunity employer that values diversity at our company. We are committed to equal employment opportunity and encourage people from all walks of life to apply without regard to race, color, ancestry, sex, national origin, citizenship, genetics, marital status, veteran status, age, gender identity or expression, religion, disability, sexual orientation, or any other status or characteristic protected by law. HTC does not tolerate discrimination or harassment at any point during our employees' and applicants' time with us, including with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, leaves of absence, and general treatment during employment.
At the time of posting, HTC's estimated annual base salary for this position is $125,350 - $136,400 USD. Individual compensation will vary based on job-related factors, including candidate skills, qualifications, experience, business needs, and geographic location. This position is also eligible for participation in our discretionary bonus programs.
HTC is proud to offer a comprehensive benefits package to our employees and their families. The successful applicant for this role will be eligible for health, vision, dental insurance, 401k matching, and other employee benefits as the company implements. For information regarding our available benefits, please copy and paste this link (https://c2mb.ajg.com/htc/home/) into your web browser. This position is also eligible for participation in our discretionary bonus programs. Contact our Human Resources department if you have questions.
HTC's privacy policy is posted at this link. Copy and paste to your browser for more information: https://www.htc.com/us/terms/privacy/
HTC's privacy policy is posted at this link. Copy and paste to your browser for more information: https://www.htc.com/us/terms/privacy/
If you need assistance to accommodate a disability, you may request it anytime. Please contact HTC at (510) 903-5999.
This organization participates in E-Verify.
Source : HTC America
