Sr. Manager Organic Social & Influencer Marketing at Banana Republic
San Francisco, CA
About the Job
About Banana RepublicBorn from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today’s modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags
Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers’ lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what’s next.About the RoleThe Sr
Manager of Organic Social & Influencer Marketing is responsible for supporting the development and execution of all Social and Influencer Marketing strategy and activations for Banana Republic
Reporting to the Director, Organic Social & Influencer, you will work closely with the team to establish and refine Banana Republic’s social and influencer marketing and engagement strategies and will be responsible for managing the day-to-day execution of our calendar, campaigns and one-off events and experiential activations
As an internal expert on Social and Influencer Marketing, you will keep abreast of trends and opportunities that can grow the impact of Banana Republic’s social-first marketing approach, making suggestions to help further our brand reach and impact
In this role, you will also closely track Banana Republic brand and social campaigns to identify and address both opportunities and challenges as they arise.What You'll DoDevelop content and messaging strategies for Banana Republic’s social media and influencer campaigns, translating brand goals, objectives, and KPIs into social-first, brand-aligned content and messagingWork closely with Director, leadership, PR team, and external agencies to develop social and influencer campaigns, strategies and talent lists for seasonal programs, store openings, experiential activations and brand priorities, inclusive of priority talent Lead briefing and onboarding of influencers for all Banana Republic campaigns, in partnership with cross-functional, brand marketing, creative and PR teams and aligning with brand goals and prioritiesLiaise with Gap Inc.’s centralized Influencer team to ensure timely and effective execution of Influencer process, inclusive of contracting, gifting, legal, and paymentDevelop reporting and content organization systems to track campaign metrics, creative and data, and track metrics for Banana Republic social and influencer partnerships, partnering cross-functionally and calling out opportunities to optimize partners and use of social-first creative based on performance relative to campaign objectivesConduct ongoing research and due diligence to identify new social-first and experiential content opportunities, influencer partners, channels, and audiences that will deliver exceptional value to Banana Republic and vet influencers for brand safetyProactively identify high-performing Influencer content and opportunities to amplify content for additional impact to business and marketing objectivesContinually track influencer outputs, identifying and proactively mitigating any risks to brand safety and suitability and quickly involving additional stakeholders when necessaryWho You Are8+ years marketing experience with 5+ years experience in social and influencer marketing3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributorsExtensive experience managing social and influencer marketing, inclusive of influencer management, social-first content, and brand messaging for a clothingetail brandExperience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive changeExceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functionsChange agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at GapEntrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levelsBenefits at Banana RepublicMerchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.*Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*Employee stock purchase plan.*Medical, dental, vision and life insurance.*See more of the benefits we offer.*For eligible employees
Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers’ lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what’s next.About the RoleThe Sr
Manager of Organic Social & Influencer Marketing is responsible for supporting the development and execution of all Social and Influencer Marketing strategy and activations for Banana Republic
Reporting to the Director, Organic Social & Influencer, you will work closely with the team to establish and refine Banana Republic’s social and influencer marketing and engagement strategies and will be responsible for managing the day-to-day execution of our calendar, campaigns and one-off events and experiential activations
As an internal expert on Social and Influencer Marketing, you will keep abreast of trends and opportunities that can grow the impact of Banana Republic’s social-first marketing approach, making suggestions to help further our brand reach and impact
In this role, you will also closely track Banana Republic brand and social campaigns to identify and address both opportunities and challenges as they arise.What You'll DoDevelop content and messaging strategies for Banana Republic’s social media and influencer campaigns, translating brand goals, objectives, and KPIs into social-first, brand-aligned content and messagingWork closely with Director, leadership, PR team, and external agencies to develop social and influencer campaigns, strategies and talent lists for seasonal programs, store openings, experiential activations and brand priorities, inclusive of priority talent Lead briefing and onboarding of influencers for all Banana Republic campaigns, in partnership with cross-functional, brand marketing, creative and PR teams and aligning with brand goals and prioritiesLiaise with Gap Inc.’s centralized Influencer team to ensure timely and effective execution of Influencer process, inclusive of contracting, gifting, legal, and paymentDevelop reporting and content organization systems to track campaign metrics, creative and data, and track metrics for Banana Republic social and influencer partnerships, partnering cross-functionally and calling out opportunities to optimize partners and use of social-first creative based on performance relative to campaign objectivesConduct ongoing research and due diligence to identify new social-first and experiential content opportunities, influencer partners, channels, and audiences that will deliver exceptional value to Banana Republic and vet influencers for brand safetyProactively identify high-performing Influencer content and opportunities to amplify content for additional impact to business and marketing objectivesContinually track influencer outputs, identifying and proactively mitigating any risks to brand safety and suitability and quickly involving additional stakeholders when necessaryWho You Are8+ years marketing experience with 5+ years experience in social and influencer marketing3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributorsExtensive experience managing social and influencer marketing, inclusive of influencer management, social-first content, and brand messaging for a clothingetail brandExperience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive changeExceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functionsChange agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at GapEntrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levelsBenefits at Banana RepublicMerchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.*Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*Employee stock purchase plan.*Medical, dental, vision and life insurance.*See more of the benefits we offer.*For eligible employees
