Sr. Manager, Paid Search - TPN
Dallas, TX
About the Job
Summary
The Sr. Manager’s primary responsibility will be managing the retailer.com media with an emphasis on search for CPG clients. The role will report to the VP of Digital Commerce.
The main responsibilities will include managing search campaign on retailer platform with a heavy focus on Amazon, Walmart.com and Instacart search. Primary responsibilities may include: Campaign setup, reporting and optimization across retailer platforms, SEO keyword analysis and managing relationships with vendors such as Quotient, Criteo, CitrusAds and Kroger/8451.
The ideal candidate will have experience in managing search campaign across various channels and conducting keyword analysis’. Experience with Amazon vendor/seller central, inventory forecasting, and content strategy is a huge plus.
Core Accountabilities
Core Skills
Requirements
Job Status
OPEN
*TPN is an equal opportunity employer.
The Sr. Manager’s primary responsibility will be managing the retailer.com media with an emphasis on search for CPG clients. The role will report to the VP of Digital Commerce.
The main responsibilities will include managing search campaign on retailer platform with a heavy focus on Amazon, Walmart.com and Instacart search. Primary responsibilities may include: Campaign setup, reporting and optimization across retailer platforms, SEO keyword analysis and managing relationships with vendors such as Quotient, Criteo, CitrusAds and Kroger/8451.
The ideal candidate will have experience in managing search campaign across various channels and conducting keyword analysis’. Experience with Amazon vendor/seller central, inventory forecasting, and content strategy is a huge plus.
Core Accountabilities
- Support TPN direct relationships with retailers/vendors. Obtain information to develop appropriate analytical frameworks, benchmarks and track effectiveness of marketing efforts.
- Supports media team in developing paid and organic marketing/media solutions that drive conversion.
- Perform keyword research in coordination with client search campaign objectives to uncover new opportunities
- Setup, manage, and optimize search campaigns using reports provided by retailers/vendors utilizing tools like Pacvue, Scope, Profitero and more.
- Dissect consumer insights data in order to optimize the effectiveness of on-site marketing and media initiatives
- Work cross functionally with account management, commerce, marketing/creative, planning, promotional planning, supply chain, accounting, and customer service in order to ensure accurate brand representation throughout the retailer.com channels
Core Skills
- Oral communications
- Organizes ideas and communicates oral messages appropriately to others
- Participates in conversation, discussions and group presentations
- Selects an appropriate medium of conveying a message
- Uses verbal language and other cures such as body language, tone and level of complexity to the audience
- Speaks clearly and concisely
- Understands and responds to listener feedback and asks questions when needed
- Written communications
- Communicates thoughts, ideas, information and messages in writing
- Records information completely and accurately
- Effectively composes and creates documents, letters, directions manuals, reports, proposals, graphs, etc.
- Uses language, style, organization, and format appropriate to the subject matter, purpose and audience
- Includes supports documentation and attends to all levels of detail
- Checks, edits and revises for correct information, appropriate emphasis, form, grammar, spelling and punctuation
- Builds internal/external relationships
- Relates to others in an open and accepting manner
- Develops relationships with others as a key priority
- Treats others with respect
- Shows consistency with principles, values and behaviors
- Follows through on commitments
- Develops a give and take attitude
- Strives for win-win solutions
- Accuracy/attention to detail
- Applies appropriate attention to detail
- Work can be relied upon for thoroughness and accuracy
- Focus on client needs
- Anticipates and identifies internal and external client needs
- Takes action to meet client needs
- Develops effective working relationships with clients
- Continually searches for ways to increase client satisfaction
- Ability to work independently as well as manage and grow a team
- Sound business and professional ethics
Requirements
- Years of Experience: 1-3+ years of experience in managing major brands’ search campaigns, digital ecommerce, and digital shopper marketing
- Experience in retailer search campaigns required
- Amazon.com and Walmart.com experience preferred
- Google Ads experience appreciated
- CPG Amazon.com account management experience is a plus
- Advanced skills in Microsoft excel
- Pacvue experience is a plus
- Attention to detail, with an ability to oversee and prioritize multiple projects and consistently meet deadlines
- Experience in media analytics, ideally experience connecting media to sales
- Job Type: Permanent, Full-Time
- Travel: Based on the requirements and location of the account being serviced
Job Status
OPEN
*TPN is an equal opportunity employer.
Source : TPN
